Industry Research
Appraising this month's slate of alluring extracurricular activities, everyone who's open to new experiences has much to gain. Future and current leaders from vital industry sectors are going all in, curtains will soon draw back, and stages will illuminate.
This time of year, the march of inspiration hits a feverish pace in hot spots across the planet.
SXSW launched 32 years ago in Austin, Texas, USA.
Gunn Report, the global index of creative, effective and media excellence in advertising, and a sub-brand of WARC, is being re-branded and major changes are being introduced to ensure the continued independent status of its creative, effectiveness and media rankings, following WARC's acquisition
The trend toward in-housing will continue but at a global level looks less significant than recent US data has suggested, finds WARC, the global authority providing the latest evidence, expertise and guidance to make marketers more effective.
Black Panther or BlacKkKlansman could take home a Golden Globe on Sunday, but they are also signs that 2018 delivered some much-needed change to Hollywood.
In the months ahead, this global creative calendar will once again open exciting new doors of possibility. Entering any one of them is sure to impact your life for the foreseeable future - and also, most likely, in far-reaching ways that you could never anticipate.
Linear TV, inclusive of real time and catch up viewing, remains by far the top medium for global display advertising spend, attracting over $140bn ad investment in 2018 - more than double mobile internet in second place on $58bn.
New research by Parrot Analytics and Kagan, a media research group within S&P Global Market Intelligence, shows support for one of Netflix’s most important strategic goals: To have 50% of its content be comprised of Netflix originals.
Bospar, the boutique PR firm that puts tech companies on the map, announced today the results of its Holiday Media and Advertising Survey.