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Online and Mobile video
Monday, Apr. 12, 2010
THE BANNEN WAY, the sexy, fast-paced web series from Crackle, Sony Pictures Entertainment's online video network, garnered the most wins of any nominated network or production company at the 2nd Annual Streamy Awards, which honor excellence in original web television programming.
IAB and NAI Release Technical Specifications for Enhanced Notice to Consumers for Online Behavioral Advertising
Wednesday, Apr. 14, 2010
Advancing the self-regulatory efforts of the digital advertising and marketing industry, the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI) today released the CLEAR (Control Links for Education and Advertising Responsibly) Ad Notice Technical Specifications, a s
Wednesday, Jan. 20, 2010
In keeping with its brand of groundbreaking entertainment, HBO is unveiling a newly imagined and flash-based web site ((www.HBO.com)) that truly reflects the network's innovative brand, broad-range of quality programming and reputation for technical innovation.
Tuesday, Jan. 19, 2010
As President Obama's first year in office comes to a close, Americans who are facing double-digit unemployment, a three trillion dollar deficit, and an uncertain future on healthcare, are asking, "How did we get here?" Brad Roth and Mark Feldstein, the founders of Hollywood-based Stun Creative (a
IAB Releases "Vast 2.0," Update Streamlines Process of Serving Digital Video, the Next Version of Digital Video Ad Serving Template
Monday, Nov. 16, 2009
The lightning-quick pace of innovation in digital video ad platforms and tools has resulted in divergent technologies and systems that impact the successful deployment of advertising campaigns.
Tuesday, Nov. 17, 2009
To set the stage for greater innovation and creativity in online advertising, the Interactive Advertising Bureau (IAB) today announced the release of the "Ad Unit Guidelines 2009 Update." For the first time, creative agencies lent their insights to the annual ad unit recommendations, joining the
Tuesday, Dec. 15, 2009
IAB Provides Marketers and Publishers with Best Practices to Drive Revenue Through Email, Releases "Email Monetization Strategies"
Wednesday, Nov. 11, 2009
Email has revolutionized interpersonal communication in both business and private settings and marketers increasingly seek effective means for using email to build deeper relationships with their customers.
BUZZMEDIA Launches Talent Services Division To Connect Musicians And Celebrities With Sponsored Online Programming Opportunities
Wednesday, Sep. 30, 2009
BUZZMEDIA, the largest publisher of pop culture sites on the Internet, today announced the launch of BUZZMEDIA Talent Services. The new division will identify unique online programming opportunities for musicians and celebrities to work with major advertisers.
Thursday, Oct. 1, 2009
Visible World, a leading provider of targeted television advertising solutions, and Tumri, Inc., the leader in dynamic display ads, today announced that they are partnering to deliver advanced advertising solutions for online video.