Tuesday, Jul. 14, 2009

In a webinar presentation to leading global media and technology companies, Strategy Analytics' digital media analyst, Martin Olausson, predicted that the global paid online video segment will reach $3.8 billion in 2009, and exceed the free online video segment, which is expected to reach $3.5 bi

Wednesday, Jul. 15, 2009

A five-second pre-roll combined with a ten-second lower 1/3 ad unit takes top prize as both the most effective and the most audience-friendly ad product for short-form online video, according to "Project Inform," a new study unveiled today by MTV Networks.

Monday, Jul. 20, 2009

YouTube™ today announced a collaboration with the Sundance Institute and American Honda to showcase in-depth, behind-the-scenes footage of the Sundance Institute Directors Lab in the YouTube Screening Room (www.youtube.com/ytscreeningroom).

Monday, Jul. 20, 2009

Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today announced that it has entered into a partnership agreement with Variety, the premier source for entertainment news and analysis, to publish a weekly chart of the t

Tuesday, Jul. 28, 2009

Google TV Ads and Visible World, two leading providers of targeted television advertising, today announced that they have formed a working relationship to deliver advanced television advertising solutions.

Tuesday, Jul. 28, 2009

Online media company blip.tv today announced expanded distribution capabilities, new partnerships to monetize and track advertising and viewership across its distribution network, and a completely redesigned show creator dashboard.

Monday, Jun. 29, 2009

Digitalsmiths, the innovative multi-screen media analysis, operations and publishing technology provider, today unveiled VideoSense(R)® 2.0, a new product that applies the company's proprietary media analysis and operations capabilities to premium video content libraries.

Wednesday, May. 6, 2009

The advent of social media and its rapid adoption has created a seismic shift in the relationship between marketers and consumers. This transformation has brought with it a host of new tools and terms used to define and measure the platform's value and impact.

Tuesday, May. 12, 2009

To an Internet user, a click is a simple action. Accurately counting those clicks, however, is a complex operational task.

Tuesday, May. 12, 2009

At the 2009 Streaming Media East Conference, Adobe Systems Incorporated (Nasdaq:ADBE) today announced that global media companies, content delivery networks (CDNs), publishers and advertising networks are embracing Adobe's open framework for building custom media players.

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