Online and Mobile video
Just when America truly needs a hero, two network television comedy marketing executives have come to the rescue.
Digitalsmiths, the innovative multi-screen media analysis, operations and publishing technology provider, today unveiled VideoSense(R)® 2.0, a new product that applies the company's proprietary media analysis and operations capabilities to premium video content libraries.
The advent of social media and its rapid adoption has created a seismic shift in the relationship between marketers and consumers. This transformation has brought with it a host of new tools and terms used to define and measure the platform's value and impact.
To an Internet user, a click is a simple action. Accurately counting those clicks, however, is a complex operational task.
At the 2009 Streaming Media East Conference, Adobe Systems Incorporated (Nasdaq:ADBE) today announced that global media companies, content delivery networks (CDNs), publishers and advertising networks are embracing Adobe's open framework for building custom media players.
The fact that successful viral advertising doesn't always have to come from the USA or England has been impressively demonstrated recently by the Hamburg ad agency Grabarz&Partner for its client Bontrust.
Tremor Media, the leading online video advertising network and provider of the Acudeo video monetization platform to over 900 websites, today released a suite of new interactive in-stream ad formats that enable non-linear viewing experiences inside the player.
The Interactive Advertising Bureau (IAB) today announced the release of Video Player–Ad Interface Definition Guidelines (VPAID), advancing an ongoing strategy to greatly simplify the buying and selling of digital video media by building a strong foundational infrastructure.
Adobe Systems Incorporated (Nasdaq:ADBE) announced a new software framework for building media players that extends the capabilities of the Adobe® Flash® Platform.
Microsoft Advertising has launched a new online advertising platform where advertisers can develop and purchase campaigns for online video, banner and text message advertising in a fast and easy way.