Online and Mobile video
CONSUMER CONTEST REWARDS CREATIVITY WITH A HEAP LOAD OF CASH
Up for grabs: $25,000, one per cent of Canadian flavour sales and the title of Guru
The Interactive Advertising Bureau (IAB) today announced the release of the final version of its Audience Reach Measurement Guidelines at its Annual Leadership Meeting, Ecosystem 2.0: Brands
The Interactive Advertising Bureau (IAB) today announced the release of Click Measurement Guidelines, a document that will establish parameters for the accurate buying and selling of cost-per-click advertising, an important and growing category
Adobe Systems Incorporated (Nasdaq:ADBE) and three Time Warner Inc. companies — Turner Broadcasting System, Inc., Warner Bros. Entertainment Inc., and Home Box Office, Inc.
Openfilm.com, the video sharing network for independent filmmakers and fans of quality web video, today announced the launch of its ad revenue sharing program available to all Openfilm content providers.
Brightcove Inc., the leading online video platform, today announced a series of major customer wins in Japan, including Tokyo Broadcasting System, Inc., Sony Music Network Inc., Asahi Breweries Group, Shueisha Publishing Co., Ltd., and Orange Page Inc.
MTV Networks (MTVN), a division of Viacom (NYSE: VIA, VIA.B), and Panache, the ad-insertion platform for major media and entertainment companies, today announced a partnership to deploy Panache's platform across MTVN's Web sites.
Adap.tv, creators of OneSource, the open and universal platform that helps publishers source and manage ads on their online video content, and EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services, today announced a strategic partnership that enables a
Tremor Media, the leading video advertising network and provider of the Acudeo Video Monetization Platform, today announced that it hired former digital media consultant and Coca-Cola marketing executive Shane Steele as its Vice President of Marketing.
Adobe Systems Incorporated (Nasdaq:ADBE) today announced plans to publish the Real-Time Messaging Protocol (RTMP) specification, which is designed for high-performance transmission of audio, video, and data between Adobe® Flash® Platform technologies.