Wednesday, May. 6, 2009

The advent of social media and its rapid adoption has created a seismic shift in the relationship between marketers and consumers. This transformation has brought with it a host of new tools and terms used to define and measure the platform's value and impact.

Tuesday, May. 12, 2009

To an Internet user, a click is a simple action. Accurately counting those clicks, however, is a complex operational task.

Tuesday, May. 12, 2009

At the 2009 Streaming Media East Conference, Adobe Systems Incorporated (Nasdaq:ADBE) today announced that global media companies, content delivery networks (CDNs), publishers and advertising networks are embracing Adobe's open framework for building custom media players.

Monday, Apr. 20, 2009

The Interactive Advertising Bureau (IAB) today announced the release of Video Player–Ad Interface Definition Guidelines (VPAID), advancing an ongoing strategy to greatly simplify the buying and selling of digital video media by building a strong foundational infrastructure.

Monday, Apr. 20, 2009

Adobe Systems Incorporated (Nasdaq:ADBE) announced a new software framework for building media players that extends the capabilities of the Adobe® Flash® Platform.

Monday, Apr. 27, 2009

Microsoft Advertising has launched a new online advertising platform where advertisers can develop and purchase campaigns for online video, banner and text message advertising in a fast and easy way.

Thursday, Feb. 19, 2009


Up for grabs: $25,000, one per cent of Canadian flavour sales and the title of Guru

Monday, Feb. 23, 2009

The Interactive Advertising Bureau (IAB) today announced the release of the final version of its Audience Reach Measurement Guidelines at its Annual Leadership Meeting, Ecosystem 2.0: Brands

Thursday, Feb. 26, 2009

The Interactive Advertising Bureau (IAB) today announced the release of Click Measurement Guidelines, a document that will establish parameters for the accurate buying and selling of cost-per-click advertising, an important and growing category

Tuesday, Mar. 3, 2009

Adobe Systems Incorporated (Nasdaq:ADBE) and three Time Warner Inc. companies — Turner Broadcasting System, Inc., Warner Bros. Entertainment Inc., and Home Box Office, Inc.

MySHOOT Company Profiles