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Online and Mobile video
500,000 YouTube Views in Two Weeks: Grabarz&Partner Infects the Internet With "Bontrust" Advertising
Wednesday, May. 27, 2009
The fact that successful viral advertising doesn't always have to come from the USA or England has been impressively demonstrated recently by the Hamburg ad agency Grabarz&Partner for its client Bontrust.
Tremor Media Trumps Standard Pre-Roll, Launches New Interactive In-Stream Ad Formats to Increase Brand Engagement
Tuesday, Jun. 2, 2009
Tremor Media, the leading online video advertising network and provider of the Acudeo video monetization platform to over 900 websites, today released a suite of new interactive in-stream ad formats that enable non-linear viewing experiences inside the player.
Monday, Apr. 20, 2009
The Interactive Advertising Bureau (IAB) today announced the release of Video Player–Ad Interface Definition Guidelines (VPAID), advancing an ongoing strategy to greatly simplify the buying and selling of digital video media by building a strong foundational infrastructure.
Monday, Apr. 20, 2009
Adobe Systems Incorporated (Nasdaq:ADBE) announced a new software framework for building media players that extends the capabilities of the Adobe® Flash® Platform.
Monday, Apr. 27, 2009
Microsoft Advertising has launched a new online advertising platform where advertisers can develop and purchase campaigns for online video, banner and text message advertising in a fast and easy way.
"Become a Doritos Guru" contest rewards creativity with $25,000 cash and the title of "Guru"
Thursday, Feb. 19, 2009
CONSUMER CONTEST REWARDS CREATIVITY WITH A HEAP LOAD OF CASH
Up for grabs: $25,000, one per cent of Canadian flavour sales and the title of Guru
Monday, Feb. 23, 2009
The Interactive Advertising Bureau (IAB) today announced the release of the final version of its Audience Reach Measurement Guidelines at its Annual Leadership Meeting, Ecosystem 2.0: Brands
Thursday, Feb. 26, 2009
The Interactive Advertising Bureau (IAB) today announced the release of Click Measurement Guidelines, a document that will establish parameters for the accurate buying and selling of cost-per-click advertising, an important and growing category
Time Warner Companies - Turner Broadcasting System, Inc., Warner Bros. Entertainment, Inc., and Home Box Office, Inc. - Form New Media Alliance with Adobe
Tuesday, Mar. 3, 2009
Adobe Systems Incorporated (Nasdaq:ADBE) and three Time Warner Inc. companies — Turner Broadcasting System, Inc., Warner Bros. Entertainment Inc., and Home Box Office, Inc.
Thursday, Mar. 12, 2009
Openfilm.com, the video sharing network for independent filmmakers and fans of quality web video, today announced the launch of its ad revenue sharing program available to all Openfilm content providers.