Online and Mobile video
MTV Networks (MTVN), a division of Viacom (NYSE: VIA, VIA.B), and Panache, the ad-insertion platform for major media and entertainment companies, today announced a partnership to deploy Panache's platform across MTVN's Web sites.
Adap.tv, creators of OneSource, the open and universal platform that helps publishers source and manage ads on their online video content, and EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services, today announced a strategic partnership that enables a
Tremor Media, the leading video advertising network and provider of the Acudeo Video Monetization Platform, today announced that it hired former digital media consultant and Coca-Cola marketing executive Shane Steele as its Vice President of Marketing.
Adobe Systems Incorporated (Nasdaq:ADBE) today announced plans to publish the Real-Time Messaging Protocol (RTMP) specification, which is designed for high-performance transmission of audio, video, and data between Adobe® Flash® Platform technologies.
The Interactive Advertising Bureau (IAB) today announced the release for public comment of Audience Reach Measurement Guidelines, a major industry-wide initiative that provides clear, consistent
Visible World and Ensequence today announced a solution that offers media companies and advertisers a comprehensive advertising product that provides addressability, measurement and interactivity through a single platform using the ETV/EBIF standard.