Monday, Feb. 23, 2009

The Interactive Advertising Bureau (IAB) today announced the release of the final version of its Audience Reach Measurement Guidelines at its Annual Leadership Meeting, Ecosystem 2.0: Brands

Wednesday, Jan. 14, 2009

MTV Networks (MTVN), a division of Viacom (NYSE: VIA, VIA.B), and Panache, the ad-insertion platform for major media and entertainment companies, today announced a partnership to deploy Panache's platform across MTVN's Web sites.

Tuesday, Jan. 20, 2009

Adap.tv, creators of OneSource, the open and universal platform that helps publishers source and manage ads on their online video content, and EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services, today announced a strategic partnership that enables a

Tuesday, Jan. 20, 2009

Tremor Media, the leading video advertising network and provider of the Acudeo Video Monetization Platform, today announced that it hired former digital media consultant and Coca-Cola marketing executive Shane Steele as its Vice President of Marketing.

Tuesday, Jan. 20, 2009

Adobe Systems Incorporated (Nasdaq:ADBE) today announced plans to publish the Real-Time Messaging Protocol (RTMP) specification, which is designed for high-performance transmission of audio, video, and data between Adobe® Flash® Platform technologies.

Monday, Jan. 26, 2009

Adobe Systems Incorporated (Nasdaq:ADBE) today introduced the Adobe® Scene7® eVideo Streaming Solution, a new addition to the Scene7 hosted rich media publishing platform.

Wednesday, Jan. 28, 2009

FirstSpin, Inc., the pioneer in online advertising distribution, today announced the launch of its new online video distribution product, Hula Media Exchange.

Thursday, Feb. 5, 2009

The Interactive Advertising Bureau (IAB) today announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID).

Monday, Dec. 8, 2008

The Interactive Advertising Bureau (IAB) today announced the release for public comment of Audience Reach Measurement Guidelines, a major industry-wide initiative that provides clear, consistent

MySHOOT Company Profiles