Online and Mobile video
Adobe Systems Incorporated (Nasdaq:ADBE) announced a new software framework for building media players that extends the capabilities of the Adobe® Flash® Platform.
Microsoft Advertising has launched a new online advertising platform where advertisers can develop and purchase campaigns for online video, banner and text message advertising in a fast and easy way.
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The Interactive Advertising Bureau (IAB) today announced the release of the final version of its Audience Reach Measurement Guidelines at its Annual Leadership Meeting, Ecosystem 2.0: Brands
The Interactive Advertising Bureau (IAB) today announced the release of Click Measurement Guidelines, a document that will establish parameters for the accurate buying and selling of cost-per-click advertising, an important and growing category
Adobe Systems Incorporated (Nasdaq:ADBE) and three Time Warner Inc. companies — Turner Broadcasting System, Inc., Warner Bros. Entertainment Inc., and Home Box Office, Inc.
Openfilm.com, the video sharing network for independent filmmakers and fans of quality web video, today announced the launch of its ad revenue sharing program available to all Openfilm content providers.
Brightcove Inc., the leading online video platform, today announced a series of major customer wins in Japan, including Tokyo Broadcasting System, Inc., Sony Music Network Inc., Asahi Breweries Group, Shueisha Publishing Co., Ltd., and Orange Page Inc.
The Interactive Advertising Bureau (IAB) today announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID).
MTV Networks (MTVN), a division of Viacom (NYSE: VIA, VIA.B), and Panache, the ad-insertion platform for major media and entertainment companies, today announced a partnership to deploy Panache's platform across MTVN's Web sites.