Cramer-Krasslet | SHOOTonline

STORY’s David Orr and Cramer-Krasselt Tackle Fire and Ice for Rain-X

Thursday, Nov. 8, 2018

STORY’s David Orr and agency Cramer-Krasselt put a pair of windshield wipers to the ultimate test in an ingenious new spot for Rain-X. In the ad, a pair of Rain-X Silicone AdvantEdge wiper blades are first encased in huge blocks of ice and then thawed with powerful gas flames.

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