podcast advertising
Tuesday, May. 11, 2021
According to IAB's U.S. Podcast Advertising Revenue Study, prepared by PwC (PricewaterhouseCoopers) and released at the IAB 2021 Podcast Upfront, podcast advertising will grow as much in the next two years as it did in the past decade.
Tuesday, Feb. 18, 2020
In a new report, Claritas and Market Enginuity illustrate how marketers can solve one of the key challenges of podcast advertising: The difficulty of accurately measuring its effectiveness in influencing consumer behavior.
Thursday, Apr. 25, 2019
WARC, the international marketing intelligence service, has found that podcasts could account for 4.5% of global audio advertising spend in 2022, or $1.6bn.