Parks Associates
Parks Associates' latest update of the firm's Streaming Video Tracker reveals that just 5% of US internet households have only a pay-TV service, indicating legacy pay-TV companies continue to lose subscribers to streaming video services.
Parks Associates' latest research on streaming services shows Netflix and Prime Video enjoy the longest subscriber lifetimes,
Parks Associates' latest consumer data on video habits shows that almost one-fourth of US internet households agree that pirating content is acceptable, up from 14% in 2019.
The third annual Future of Video: OTT, Pay TV, and Digital Media, hosted virtually by Parks Associates on December 14-16, features Verizon Media, ThinkAnalytics, ContentWise, Vindicia, Salesforce, a