Parks Associates

Parks Associates: 5% of US Internet Households Have Only a Pay-TV Service

Thursday, Jan. 4, 2024

Parks Associates' latest update of the firm's Streaming Video Tracker reveals that just 5% of US internet households have only a pay-TV service, indicating legacy pay-TV companies continue to lose subscribers to streaming video services.

Industry Research

Parks Associates: Netflix and Prime Video Have Longest Subscription Duration, Each Exceeding Four Years on Average, Followed by Hulu, Starz, and Paramount+

Tuesday, Nov. 14, 2023

Parks Associates' latest research on streaming services shows Netflix and Prime Video enjoy the longest subscriber lifetimes,

Conventions, Conferences, Summits News

Parks Associates: 23% of US Internet Households Agree Movies and Music Should Be Available for Free

Wednesday, Sep. 21, 2022

Parks Associates' latest consumer data on video habits shows that almost one-fourth of US internet households agree that pirating content is acceptable, up from 14% in 2019.

Conventions, Conferences, Summits News

Parks Associates: Roughly 40% of US Broadband Households Have Trialed At Least One OTT Video Service During the COVID-19 Crisis

Friday, Dec. 4, 2020

The third annual Future of Video: OTT, Pay TV, and Digital Media, hosted virtually by Parks Associates on December 14-16, features Verizon Media, ThinkAnalytics, ContentWise, Vindicia, Salesforce, a

Industry Research