STORY director Ron Lazzeretti uses real-life humor to show how GE Appliances is making life easier in a new series of spots out of FCB, Chicago, the agency’s first for the brand since being named its agency of record. The account had been with BBDO, New York, since 1920.
STORY’s David Orr and agency Cramer-Krasselt put a pair of windshield wipers to the ultimate test in an ingenious new spot for Rain-X. In the ad, a pair of Rain-X Silicone AdvantEdge wiper blades are first encased in huge blocks of ice and then thawed with powerful gas flames.
Award-winning comedy director Ron Lazzeretti has joined STORY for exclusive, national representation. A native Chicagoan, Lazzeretti has broad experience as a commercial director and agency creative director with credits including Chevy, Coors Light, KFC, A&W Root Beer and Taco Bell.
STORY’s Ky Dickens has directed a new campaign for Nestlé Purina’s Beneful where real dog owners—and real dogs—discuss what they love about the healthy, “grain-free” dog food.
STORY Director Blair Hayes explores a day-in-the-life of a McDonald’s restaurant in a new ad for Burrell Communications. My Place features a series of vignettes that portray McDonald’s as a gathering place for family and friends.
STORY’s John Komnenich recently directed Allstate chairman and CEO Tom Wilson and actor Dean Winters in a 30-second TV spot produced for Leo Burnett. In the ad, Wilson has trouble reading his lines due to a prankster holding his cue cards.
The potential for public Wi-Fi networks to be used as mediums for fraud is vividly portrayed in a new commercial directed by STORY’s David Orr for AARP and Washington, DC agency GMMB.
Director Ky Dickens has joined STORY for exclusive national representation in commercials. Dickens is an award-winning documentary filmmaker who has also enjoyed great success in commercials and branded content centering on real people and docu-style storytelling.