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Arcade Creative Group Helps the MTA Connect With Millions of New Yorkers During Times Square New Year’s Eve Celebration With Digital Billboard Selfie Project
Friday, Jan. 13, 2017
The Metropolitan Transportation Authority (MTA) leveraged one of the world’s highest-visibility events of the year to encourage public participation in the long-running “If You See Something, Say Something” security awareness campaign by inviting people celebrating New Year’s Eve in Times Square
The MMA Announces New Guidelines for Mobile Native Ad Formats to Help Bring Greater Efficiencies to Agencies and Marketers
Tuesday, Apr. 28, 2015
Today, the Mobile Marketing Association (MMA) launched guidelines for mobile native ad formats, developed by the MMA Mobile Native Advertising Committee.
Monday, Jun. 23, 2014
Hawthorne Direct, a full service Brand Response advertising agency, has expanded its Digital Media Marketing capabilities by launching a Mobile Marketing Unit. Concurrently, Jared Lake, who will spearhead the new unit, has been named Director, Digital Media.