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Wednesday, Feb. 15, 2017
Warc, the global marketing intelligence service, has today released its IPA Effectiveness Awards Report, an in-depth study of effective marketing trends based on the winners of the IPA's biennial competition celebrating advertising that has demonstrated a clear return on investment.
Virtual Reality and Augmented Reality Offer Extensive Marketing Benefits for Brands - Warc Toolkit 2017
Wednesday, Jan. 11, 2017
Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according to Warc, the global marketing intelligence servic
Despite Turmoil In Rio Most Americans Will Tune-In To The Olympics According To New Consumer Insight Study By Kelton Global
Monday, Jul. 11, 2016
Kelton Global, one of the leading independent marketing insights and strategy consultancies in the country, has released a new consumer insight study into American attitudes towards the 2016 Olympics in Rio de Janeiro.
Nielsen Releases 2015 Music Report: On-Demand Streaming Grows by 93% and Vinyl Sales Post 10th Year of Consecutive Gains
Wednesday, Jan. 6, 2016
Nielsen, the music industry's leading data information provider, today released its 2015 U.S. Music Year-End Report for the 12-month period ended Dec. 31, 2015.
Wednesday, Jul. 29, 2015
With marketer demand for digital media exploding, a new Standard Media Index (SMI) analysis has been able to pinpoint with a high level of accuracy just how much the shift to new media has cost the traditional channels.
Wednesday, Aug. 20, 2014
Global TV advertising expenditure will reach $236 billion (€178bn) in 2020, up by 38 per cent – or $64 billion – from 2013 and up by 54 per cent – or $82 billion – on 2010, according to a report from Digital TV Research.