Diamond View and The New York Giants Tell Every New Yorker’s ‘Giants Story’ in Film Honoring Franchise’s 100th season
Full-service, Emmy Award-winning creative video agency Diamond View, creative agency CONTINO and the esteemed legacy team The New York Giants tell every New Yorker’s ‘Giants Story’ in a celebratory film honoring the storied franchise’s 100th football season.
Pairing an inspiring narration by actor Chazz Palminteri (A Bronx Tale, Bullets Over Broadway) and a century of archival footage, the film—creative directed by Diamond View’s Will Shanahan and CONTINO’s Jon Contino–spotlights the team’s legacy of players, coaches, and Super Bowl championships, demonstrating how fans have embraced the Giants to unite their families and forging a bond that spans across generations.
Click HERE to view “A Forever Story”.
Notes Shanahan, “The first line I wrote when we brainstormed ideas for the Launch Video was, ‘Everyone has a Giants’ story’. The line was refined throughout the process, but the sentiment remained. Being around for 100 seasons, the New York Giants have such a deep connection to people in the U.S. and beyond. Their story has so many layers and fans can tell their favorite version. My first NFL game was a Giants game in 1996; it was an honor to partner with them on such a historic campaign and tell their 100th season story.”
Adds CONTINO Chief Creative and Owner Jon Contino, “Connecting 100 seasons of New York Giants football, the New York metropolitan area, all its fans, and the relationship between all of these things was vital to properly communicating the story of the team’s history and identity. We realized that New York is a place where things are built upon one another. Relationships, buildings, organizations…everything has a foundation, but nothing is ever erased. It’s just made bigger and better. To us, this was the perfect metaphor to run with and the basis of our ‘Layers’ concept for the Giants’ incredible 100th Season.”
Diamond View additionally produced the 100th Season Commemorative Uniform launch video for the team, highlighting the early years in New York Giants history and the people who helped shape who they are today. The uniform harkens back to the earliest days of the franchise featuring tan pants; red socks with blue and white stripes from the team’s inaugural 1925 season; red jerseys accented with blue from 1933, when the Giants played in the first-ever NFL Championship Game; and an iconic winged helmet honoring the 1938 champions as the Giants became a cornerstone in the foundation of the league.
Since 2007, Diamond View has been recognized as a leader in story-driven video production and virtual production and is on a mission to use video as a force for good, connecting brands and communities alike.
Video Description
Pairing an inspiring narration by actor Chazz Palminteri A Bronx Tale, Bullets Over Broadway and a century of archival footage, the film—creative directed by Diamond View’s Will Shanahan and CONTINO’s Jon Contino–spotlights the team’s legacy of players, coaches, and Super Bowl championships, demonstrating how fans have embraced the Giants to unite their families and forging a bond that spans across generations.
Video Credits
NY Giants Launch Video Crew:
Creative Director, Diamond View: Will Shanahan; Creative Director, CONTINO: Jon Contino
Creative Agency: Diamond View, CONTINO
Executive Producer: Jeffrey McKown, Director of Sports & Entertainment: Anthony Santa, Producer: Mark Albini, Nat Lezra, Production Coordinator: Raine Shank, Lucy Divilio, Project Manager: Sam Gutman, 2nd AD: Maya Wade, DP: Matt Tompkins, Steadicam: Ryan Touessing, 1st AC: Max Batchelder, 2nd AC: Darlene Chiem, Digital Technician: Jack Berner, Editor: Cory Draper, Brent Bates, VFX: Mike Tyson, Brent Bates, Jon Vio, Colorist: Alec Pieper, BTS Photographer: Austin McCurry, BTS Editor: Ricardo Campbell, Gaffer: David Reichman, Rigging Gaffer: Shamus Lorene, Best Boy Electric: Alex Blum, 3rd Electric: Ethan Hsia, Key Grip: Rome Peterson, Rigging Key: Jared Frost, Best Boy Grip: Corey Gailit, Grip: Darrel Day, Wardrobe/ HMU: Regina Harris, Production Designer: Luiza Rosa Leadman: Stavros Lari, Set Dresser: Luis Marciliano, Art Assistant: Ray Lima, Locations Manager: Nathaniel Robinson, Locations Assistant: Peter Samis, Parking Coordinator: Jose Tejada, Security: Lamont Mitchell, Art Director: Brent Bates, Animator: Jon Violassi, PA/Driver: Ze Santiago, Yasser Souisri
Truck Driver: Alfred French, Driver/ Swing: Eric Jimenez, Narrator: Chazz Palminteri
NY Giants: Don Sperling, Christine Baluyot, Micheal Becton, Matthew Swensen, Georgiana Volturo, Natalie Wizel, Nilay Shah
NYG Media Day + 100 Launch Narrator (Chazz Palminteri) Crew: Creative Director, Diamond View: Will Shanahan
Creative Director, CONTINO: Jon Contino, Executive Producer: Susan Mulvey
Director of Sports & Entertainment: Anthony Santa, Assistant Director: Jason Blanc, Producer: Victoria Pezzella
Production Coordinator: Lucy DiVilio
Editor: Cory Draper, VFX: Mike Tyson, Brent Bates, Jon Vio, Colorist: Alec Pieper, DIT: Brandon Pickering, Gaffer: David Gettens, Key Grip: Brandon Roberts, Best Boy Electric: John Fordham, Best Boy Grip: Lionel Maunz, Grip: Tim Spellman, Sound Mixer: Marc DeBlasi, H/MU for Chazz Palminteri: Natalia Carrasco, Wardrobe Stylist for Chazz , Palminteri: Mariana Guerrero Dingler, Production Asst.: Cory Kinchla, Taylor Christensen, LED Engineer: Brent Parker, Resolume Operator: Ted Charles Brown
Equipment Rental House: Double Down Lighting
BTS Shooter: Harrison Stagner, BTS Editor: Ricardo Campbell, Narrator Talent for 100 Launch: Chazz Palminteri,
Narrator Talent’s Agents for 100 Launch: Brian Liebman, Noa Laden
NY Giants: Don Sperling, Christine Baluyot, Micheal Becton, Matthew Swensen, Georgiana Volturo, Natalie Wizel, Nilay Shah
NYG 100 Jersey Reveal Crew:
Creative Director, Diamond View: Will Shanahan, Creative Director, CONTINO: Jon Contino, Executive Producer: Susan Mulvey, Director of Sports & Entertainment: Anthony Santa, Producer: Victoria Pezzella, Production Coordinator: Lucy DiVilio
Project Manager: Sam Gutman, DP: Wes Eldridge, AC: Alex Segovia Walle, Editor: Kayla Gremer, Brent Bates, Colorist: Alec Pieper, VFX/Animation: Brent Bates, Jon Vio, BTS Videographer: Ricardo Campbell, BTS Photographer: Sammy Steckel, Gaffer: Tony Sorvala, Key Grip: Michaelangelo Arizmendi, Prop Master: Amy Malizia Production, Assistant: Roger Sniffen
Studio: Vu
Studio Manager: Lilah Teves
ICVFX: Kalhil Adames
NY Giants: Don Sperling, Christine Baluyot, Micheal Becton, Matthew Swensen, Georgiana Volturo, Natalie Wizel, Nilay Shah
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More