Diamond View and The New York Giants Tell Every New Yorker’s ‘Giants Story’ in Film Honoring Franchise’s 100th season
Tampa, FL -- (SPW) --
Full-service, Emmy Award-winning creative video agency Diamond View, creative agency CONTINO and the esteemed legacy team The New York Giants tell every New Yorker’s ‘Giants Story’ in a celebratory film honoring the storied franchise’s 100th football season.
Pairing an inspiring narration by actor Chazz Palminteri (A Bronx Tale, Bullets Over Broadway) and a century of archival footage, the film—creative directed by Diamond View’s Will Shanahan and CONTINO’s Jon Contino–spotlights the team’s legacy of players, coaches, and Super Bowl championships, demonstrating how fans have embraced the Giants to unite their families and forging a bond that spans across generations.
Notes Shanahan, “The first line I wrote when we brainstormed ideas for the Launch Video was, ‘Everyone has a Giants’ story’. The line was refined throughout the process, but the sentiment remained. Being around for 100 seasons, the New York Giants have such a deep connection to people in the U.S. and beyond. Their story has so many layers and fans can tell their favorite version. My first NFL game was a Giants game in 1996; it was an honor to partner with them on such a historic campaign and tell their 100th season story.”
Adds CONTINO Chief Creative and Owner Jon Contino, “Connecting 100 seasons of New York Giants football, the New York metropolitan area, all its fans, and the relationship between all of these things was vital to properly communicating the story of the team’s history and identity. We realized that New York is a place where things are built upon one another. Relationships, buildings, organizations…everything has a foundation, but nothing is ever erased. It’s just made bigger and better. To us, this was the perfect metaphor to run with and the basis of our ‘Layers’ concept for the Giants’ incredible 100th Season.”
Diamond View additionally produced the 100th Season Commemorative Uniform launch video for the team, highlighting the early years in New York Giants history and the people who helped shape who they are today. The uniform harkens back to the earliest days of the franchise featuring tan pants; red socks with blue and white stripes from the team’s inaugural 1925 season; red jerseys accented with blue from 1933, when the Giants played in the first-ever NFL Championship Game; and an iconic winged helmet honoring the 1938 champions as the Giants became a cornerstone in the foundation of the league.
Since 2007, Diamond View has been recognized as a leader in story-driven video production and virtual production and is on a mission to use video as a force for good, connecting brands and communities alike.
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Video Description
Pairing an inspiring narration by actor Chazz Palminteri A Bronx Tale, Bullets Over Broadway and a century of archival footage, the film—creative directed by Diamond View’s Will Shanahan and CONTINO’s Jon Contino–spotlights the team’s legacy of players, coaches, and Super Bowl championships, demonstrating how fans have embraced the Giants to unite their families and forging a bond that spans across generations.
Video Credits
NY Giants Launch Video Crew:
Creative Director, Diamond View: Will Shanahan; Creative Director, CONTINO: Jon Contino
Creative Agency: Diamond View, CONTINO
Executive Producer: Jeffrey McKown, Director of Sports & Entertainment: Anthony Santa, Producer: Mark Albini, Nat Lezra, Production Coordinator: Raine Shank, Lucy Divilio, Project Manager: Sam Gutman, 2nd AD: Maya Wade, DP: Matt Tompkins, Steadicam: Ryan Touessing, 1st AC: Max Batchelder, 2nd AC: Darlene Chiem, Digital Technician: Jack Berner, Editor: Cory Draper, Brent Bates, VFX: Mike Tyson, Brent Bates, Jon Vio, Colorist: Alec Pieper, BTS Photographer: Austin McCurry, BTS Editor: Ricardo Campbell, Gaffer: David Reichman, Rigging Gaffer: Shamus Lorene, Best Boy Electric: Alex Blum, 3rd Electric: Ethan Hsia, Key Grip: Rome Peterson, Rigging Key: Jared Frost, Best Boy Grip: Corey Gailit, Grip: Darrel Day, Wardrobe/ HMU: Regina Harris, Production Designer: Luiza Rosa Leadman: Stavros Lari, Set Dresser: Luis Marciliano, Art Assistant: Ray Lima, Locations Manager: Nathaniel Robinson, Locations Assistant: Peter Samis, Parking Coordinator: Jose Tejada, Security: Lamont Mitchell, Art Director: Brent Bates, Animator: Jon Violassi, PA/Driver: Ze Santiago, Yasser Souisri
Truck Driver: Alfred French, Driver/ Swing: Eric Jimenez, Narrator: Chazz Palminteri
NY Giants: Don Sperling, Christine Baluyot, Micheal Becton, Matthew Swensen, Georgiana Volturo, Natalie Wizel, Nilay Shah
NYG Media Day + 100 Launch Narrator (Chazz Palminteri) Crew: Creative Director, Diamond View: Will Shanahan
Creative Director, CONTINO: Jon Contino, Executive Producer: Susan Mulvey
Director of Sports & Entertainment: Anthony Santa, Assistant Director: Jason Blanc, Producer: Victoria Pezzella
Production Coordinator: Lucy DiVilio
Editor: Cory Draper, VFX: Mike Tyson, Brent Bates, Jon Vio, Colorist: Alec Pieper, DIT: Brandon Pickering, Gaffer: David Gettens, Key Grip: Brandon Roberts, Best Boy Electric: John Fordham, Best Boy Grip: Lionel Maunz, Grip: Tim Spellman, Sound Mixer: Marc DeBlasi, H/MU for Chazz Palminteri: Natalia Carrasco, Wardrobe Stylist for Chazz , Palminteri: Mariana Guerrero Dingler, Production Asst.: Cory Kinchla, Taylor Christensen, LED Engineer: Brent Parker, Resolume Operator: Ted Charles Brown
Equipment Rental House: Double Down Lighting
BTS Shooter: Harrison Stagner, BTS Editor: Ricardo Campbell, Narrator Talent for 100 Launch: Chazz Palminteri,
Narrator Talent’s Agents for 100 Launch: Brian Liebman, Noa Laden
NY Giants: Don Sperling, Christine Baluyot, Micheal Becton, Matthew Swensen, Georgiana Volturo, Natalie Wizel, Nilay Shah
NYG 100 Jersey Reveal Crew:
Creative Director, Diamond View: Will Shanahan, Creative Director, CONTINO: Jon Contino, Executive Producer: Susan Mulvey, Director of Sports & Entertainment: Anthony Santa, Producer: Victoria Pezzella, Production Coordinator: Lucy DiVilio
Project Manager: Sam Gutman, DP: Wes Eldridge, AC: Alex Segovia Walle, Editor: Kayla Gremer, Brent Bates, Colorist: Alec Pieper, VFX/Animation: Brent Bates, Jon Vio, BTS Videographer: Ricardo Campbell, BTS Photographer: Sammy Steckel, Gaffer: Tony Sorvala, Key Grip: Michaelangelo Arizmendi, Prop Master: Amy Malizia Production, Assistant: Roger Sniffen
Studio: Vu
Studio Manager: Lilah Teves
ICVFX: Kalhil Adames
NY Giants: Don Sperling, Christine Baluyot, Micheal Becton, Matthew Swensen, Georgiana Volturo, Natalie Wizel, Nilay Shah
Continuing on the initial path together, Kadrolsha Ona Carole (KO), our PR guru and key Advisory Board member, along with CEO, Mario Domina and his Jersey Shore Entertainment – JSE Films continue to build an optimized, full-spectrum approach to media creation—one that spans the entire lifecycle of Intellectual Property (IP), from ideation to global monetization.
This alliance continues to streamline and elevate every phase of our content development, ensuring that the great stories Jersey Shore produces reach audiences worldwide with impact and integrity, remaining consistent with our Five-Point Framework for Success as we continue to expand our global partnerships.
With the studio gap left by their sole dependent on blockbuster movies against the films they cannot release theatrically it leaves open an opportunity and the one aspect of positivity for indies such as Jersey Shore Entertainment.
Over the past year, the indies have risen and broke-through with re-releases, animation projects, and others that it is impossible for investors with global partners not to see the revenue potential and where the money is to be made with all the various forms of distribution now available.
2026 is the year of the indies and expected to excel…and Jersey Shore Entertainment anticipates being within that scope of success as we move forward through the year.
Upcoming Events
On January 14, 2026, CEO, Mario Domina, and his Jersey Shore Entertainment – JSE Films and Kadrolsha Ona Carole (KO), our PR guru and key Advisory Board member will appear on the PHANTOMS & MONSTERS RADIO PODCAST with its host¸ Lon Stricker to discuss the development of the TV series.
