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    Home » Three-Time Cannes Winner Bob Partington Joins ArtClass and Expands The Company’s Roster of Iconic Directors

    Three-Time Cannes Winner Bob Partington Joins ArtClass and Expands The Company’s Roster of Iconic Directors

    By ascohenprWednesday, March 9, 2022Updated:Tuesday, May 14, 2024No Comments3179 Views
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    Bob Partington joins ArtClass
    LOS ANGELES -- (SPW) --

    ArtClass, a team of award-winning directors, producers, editors, writers, and designers dedicated to creating boundary-breaking work with agencies and brands, has signed director and three-time Cannes winner, Bob Partington, to its roster of directors.

    Previously, Partington has directed inspired projects for Stella Artois, Apple, Samsung, Ford, and Volvo, for which he won three Cannes Lions. He has also spearheaded activations and spots for Xbox, Wendy’s, IBM, and IKEA. His unique way of thinking landed him a world record and a Webby for ‘The World’s Slowest Rube Goldberg. 

    “ArtClass is excited to partner with such an innovative artist,” shared ArtClass live-action managing director Rebecca Niles. “Partington’s diverse and extraordinary set of skills adds a new level to the creative powerhouse that is ArtClass. Fantastical set builds, in-camera effects, tricky transitions, and mind-melding physics that make you wonder ‘How in the world did he do that?’ are his specialty.”

    Aside from his talents as a director, Bob Partington is also an acclaimed mechanical sculptor who starred in his own invention show ThingamaBob, which aired on the History Channel. 

    After starting on a path as an engineer in Canada, Bob ended up in New York with a Master's in Fine Arts from NYU. He worked in stop-motion at MTV’s Celebrity Death Match, where relationships with artists and musicians set him in the direction of music and experimental video. Things came full circle in 2014 when Bob took home a Moonman for OK Go’s ’The Writing’s On the Wall.’ 

    About ArtClass
    ArtClass is a next-gen live-action & post-production studio founded by award-winning director Vincent Peone and veteran producer Geno Imbriale. 

    ArtClass is a team of award-winning directors, producers, editors, writers, and designers dedicated to creating boundary-breaking work with agencies and brands.

    ArtClass is committed to producing branded content and projects of every scale and size with artistry at the forefront, from traditional commercials to digital activations and long-form feature films. 

    Bob Partington https://www.bobpartington.com

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    Sarah Wray
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    SPW Category:Production and Post-Production Products and Services
    Tags:agencyproductionDirectorBob PartingtonArtClass



    ONLYCH1LD Turns Cybersecurity Into AI Comedy Spectacle For Proofpoint

    Tuesday, April 14, 2026
    Still image from Proofpoint featuring an AI CEO

    ONLYCH1LD brings cybersecurity to life in its latest campaign for Proofpoint, turning an office under attack into a chaotic, comedic AI-powered spectacle. The fully AI-driven spot blends absurd humor with bold visual storytelling, showcasing how Proofpoint protects people, data and brands against cyberattacks.  “ONLYCH1LD has been a trusted creative partner for us, and they quickly understood the need to deliver something memorable that balanced humor with clear messaging,” shares Proofpoint CMO, Joyce Kim. “Their team proposed a fast, intentionally over the top AI approach that allowed us to move quickly while still creating a bold piece that stands out.”  The campaign came together in just a few weeks following a marketing pivot by Proofpoint’s new CMO, who turned to ONLYCH1LD to reimagine messaging and tone. The :30 broadcast spot, currently airing on ESPN, features an AI CEO casually walking through a chaotic office while Proofpoint’s AI agents prevent data theft, extinguish fires and stop robbers in their tracks. ONLYCH1LD also produced a blooper reel and short clips for social media, giving audiences a look behind the scenes and amplifying the campaign's absurd, cinematic humor.  “It’s funny, because I wasn’t really ‘on set,’ given a computer made this commercial. But had I been, I would’ve been thrilled with the commitment!” concludes... Read More

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