Up-and-coming music artist Olivia Holt is making a splash debut with her latest music video "Phoenix." The new, visual piece was directed by Partizan's Grady Hall, with editorial, design, animation and visual effects from Timber. Led by Creative Directors Jonah Hall and Kevin Lau, Timber's team of artists collaborated closely to create the colorful, unique style.
"Working with Grady again on a big visual piece was something we were very excited about," explains Timber's CD/Partner Jonah Hall. "We all have a long history together, so it was fun to get the band back together. His ideas for the video were really fun and fresh, and we were really happy that Olivia was as excited about them as we were."
According to Timber's Hall, Olivia's notes were great and her patience with the process was really helpful particularly during the design phase. "Sometimes you go into a project that has a lot of post, visual effects and design; and you know exactly what goes where and what it will look like," Hall continues. "This project was fun because the design exploration allowed for unique, in-frame design work."
Click here for the official video: http://vevo.ly/IIucSP?t=11
Timber got started building looks and designs with the concept that different "Phoenix" players in the video should have their own signature styles. "Some looked tactile and physical, some were looser illustrations, some were something different altogether," details Hall. "Nobody was getting style-fatigue looking at this film because we changed it up from scene to scene. We built so many types of imagery that we could move things around from shot to shot."
"Our cel animators, VFX team and compositors all enjoyed working closely together," concludes Timber's CD/Partner Kevin Lau. "Most of the time, their disciplines are isolated from one another, but this time they got to work together. Studios like Timber always benefit when different types of artists team up on projects and learn from one another."
View Timber's "Phoenix" version here.
Music Video Credits
Label: Hollywood Records
Commissioner: Mike Sarkissian
Music Artist: Olivia Holt
Production Company: Partizan
Director: Grady Hall
Executive Producer: Jeff Pantaleo
Producer: Raffi Adlan
Editorial Company: Timber
Editor: Doron Dor
Editorial Assistant: Austin Lewis
Executive Producer: Sabrina Elizondo
Producer: Lusia Boryczko-Share
VFX/Design/Animation Company: Timber
Creative Directors/Partners: Jonah Hall & Kevin Lau
Executive Producer: Sabrina Elizondo
Flame Artists: Brian Shneider, Miles Kinghorn
Flame Assist: Austin Lewis, Brandon Harden
CG: Benn Casey, Henry Foster, Robert Williams, Cameron Walser
Nuke: Jason Forster, Michael Loney, Robert Williams, Eduardo Anton, Eric Almeras
Design: Ashley Beccara, Nicole Stafford, Jamal Otolorin, Dan Blank
Animation: Ashley Beccara, Nicole Stafford, Jamal Otolorin, Jon Lorenz, Dan Blank, Gabriel Ferrao, Raphael LaMotta
Producer: Lusia Boryczko-Share
Production Coordinator: Jessica Teaf
Postproduction Company: Framestore LA
Colorist: Beau Leon
Producer: Andrew McLintock
About Timber
Timber was founded for the sole purpose of creating compelling content for clients. We put design first and strive to look at each project as a unique opportunity to make something memorable. From design and illustration to visual effects and finishing, our collective experience draws from a wide range of disciplines. Timber's talented team honed their skills at some of the most respected design and postproduction companies in the industry, including Superfad, Digital Domain and Mirada. Our goal is to help our clients fully realize all their creative endeavors. www.timber.net
Music video by Olivia Holt performing Phoenix. (C) 2016 Hollywood Records, Inc.
