- Monday, Feb. 5, 2018
The Texas Rangers once again tapped TM Advertising to tackle this year’s Super Bowl spot. The ad, created in partnership with charlieuniformtango, debuted this Sunday during the big game.
“It’s not easy to stand out during an event like the Super Bowl,” said Lisa Bennett, Chief Creative Officer at TM. “ You’re competing with big budget spots, celebrities, puppies and babies. We wanted to create an unconventional spot for the Rangers’ that taps into the emotional psyche of baseball fans.”
The spot, directed by Lan Freedman of charlieuniformtango, captures the awakening of Rangers baseball fans and the building excitement brought on by the end of football season. Tango director Jeremy Bartel also stars in the spot. “We were so excited to partner with TM on another big game spot for the Rangers, and to have so many of our team involved. We look forward to working with them on Super Bowl spots to come,” added Lola Lott, principal/CEO charlieuniformtango.
“The Super Bowl signals the end of football season and that can be a real bummer for sports fans. This spot reminds them that even though football season is over, they have baseball season – and specifically, Rangers’ season - to look forward to,” said Dan Dougherty, Creative Director at TM.
“The end of football season means that the hibernation of baseball fans is officially over, and there’s no better way to celebrate than with a ticket offer that includes Opening Day free,” said Becky Kimbro, Vice President of Marketing for the Texas Rangers. “We’re thrilled to partner with TM and C.U.T. on this ad.”
The Texas Rangers season opener is Thursday, March 29th at Globe Life Park in Arlington. For more information and a special limited time offer that includes free opening day tickets visit texasrangers.com/baseballtime.
Founded in 1995 by Lola Lott, principal/CEO, and Jack Waldrip, senior editor, the company has become an industry leader. charlieuniformtango serves as a single source production solution. The company directs, produces, shoots, edits, scores, mixes, animates, and provides motion graphic design, color services, VFX, and finishing for commercials, short films, full-length feature films, documentaries, music videos, and digital content for clients worldwide. www.charlieuniformtango.com
About TM Advertising
TM Advertising is the first and only independent, female-owned, full-service advertising agency in Dallas, TX. TM clients include Universal Orlando Parks & Resort, Community Coffee, Taco Bueno, Statoil, March of Dimes and Japan Airlines, to name a few. For additional information, visit TM.com
About the Texas Rangers
Entering their 47th season in Arlington, the Texas Rangers play in Major League Baseball's American League West Division. The Rangers own seven A.L. West Division titles (1996; 1998; 1999; 2010; 2011; 2015; 2016) and have advanced to postseason play in five of the last eight seasons. Texas has won at least 87 games in seven of the last nine years beginning 2009, the only Major League team to make that claim. A community leader, the Rangers, through the work of their Baseball Foundation, are dedicated to improving the lives of children in need and providing funding for youth in crisis, youth health initiatives, youth baseball programs, and youth education. Celebrating its 27th year, the Foundation has given back more than $15 million to help children in need.
Client Texas Rangers
Vice President of Marketing Becky Kimbro
Creative Content Manager Tim Johnston
Agency TM Advertising
Chief Creative Officer Lisa Bennett
Creative Director Dan Dougherty
Creative Director Jason Niebaum
Director of Broadcast Hal Dantzler
Account Director Spencer Blevens
Executive Producer - Live Action Jeff Elmore
Director Lan Freedman
Editor James Rayburn
Online Artist/Color/VFX Artie Peña
Producer Michael Wagner
Audio Engineer Russell Smith