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    Home » Twist Director Igor Borghi Brings Originality To Pirelli Tires’ “Follow Your Road”

    Twist Director Igor Borghi Brings Originality To Pirelli Tires’ “Follow Your Road”

    By HYPEWednesday, June 29, 2016Updated:Tuesday, May 14, 2024No Comments5747 Views
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    An image from Twist Director Igor Borghi's Pirelli Tires' "Follow Your Road" spot.
    NEW YORK -- (SPW) --

    Twist Director Igor Borghi adds his individual touch to the newest campaign “Follow Your Road” for Pirelli Tires. When following trends seems easier than opting out of a man bun or picking up a book (And No, we don’t mean a MacBook…), Borghi reminds us to get a grip with Pirelli Tires and be original. 

    About Twist
    A global production company, Twist has offices in New York and Los Angeles. Headed by EP/President Jim Geib and EP Amyliz Pera with newest Producer addition Alissa Liebert, Twist features a diverse Directorial roster in addition to the worldwide creative collective: Tomato. Recent projects include Borghi's work for Merck, Pittroff's campaign for Bank of America, along with Director Marc André Debruyne's new Busch Gardens spot, Scott Pitts' digital recipes for Bob Evans, and Marcos Zavitsanos' new Busch Racing spot. 

    www.twistfilm.com
     

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    Video Credits

    Creative Director: Sara Portello
    Copywriter: Giulio Brienza
    Art Director: Letizia Ziaco, Fabrizio Fiucci
    Executive Creative Director: Federico Pepe e Stefania Siani
    Producer: Melina Mignani
    Head of Production: Alessandro Pancotti

    Producer: Silvia Bergamaschi
    Executive Producer: Karim Bartoletti
    Director: Igor Borghi
    DOP: Silvia Bergamaschi

    Editor: Massimo Magnetti

    Head of Production: Alga Pastorelli, Band 22

    Contact:

    Colleen O’Mara at Hype
    310.839.9834, x103
    Contact Colleen via email
     

     

    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)
    Tags:Pirelli TiresDirector Igor BorghiTwistinternational directors



    Sound Lounge Welcomes Mixer and Sound Designer Nicole Pettigrew

    Tuesday, August 18, 2026
    Mixer and Sound Designer Nicole Pettigrew

    Sound Lounge has expanded its commercial roster with the addition of mixer and sound designer Nicole Pettigrew, who brings more than a decade of experience, a passion for sound design and a highly collaborative approach to her work. Pettigrew joins Sound Lounge following five years at PS260, where she established and led the company's in-house audio department as its sole audio engineer. Her work spans campaigns for brands including American Express, MLB, T-Mobile, New Balance, Titleist, David Yurman and DraftKings. She also mixed Gucci's 2024 AICP Best in Show-winning campaign. Prior to PS260, Pettigrew spent nine years at PLUSHnyc. A lifelong musician, Pettigrew brings a musical ear to her work and particularly gravitates toward projects that allow her to experiment with sound. Her approach pairs a traditional studio foundation rooted in listening, communication and client experience with an eagerness to explore new ideas and push the creative possibilities of a project. “The best sessions feel like a real collaboration,” says Pettigrew. “I want clients to feel like I’m part of their team, listening to their vision and then interpreting it, building on it and helping push the idea further. You’re handed all of these individual pieces, and I love the problem-solving that goes into figuring out how they fit together. There’s something really satisfying about getting to the end, stepping back and realizing you helped bring someone’s idea fully to life.” Pettigrew's arrival also reunites her with Sound Lounge... Read More

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