Durable Goods partners with director Eli Green to deliver the ringside excitement of a primetime fight to a man’s personal ‘mowing’ experience in a new comedic spot for Manscaped, created direct-to-client. In accordance with COVID-19 safety measures, principal photography leveraged VFX plates and post production to maximize safety on set for the talent and crew. Featuring an energetic play-by-play from UFC ring announcer Bruce Buffer, the spot personifies the inner pep talk a man revs himself up with before taking the new Manscaped Lawn Mower 3.0 for a spin. With the admiring approval of his wife, Buffer gets that manscaping officially started with his signature “It’s Time!” sendoff. The spot launches just months after Manscaped and UFC announced a multi-year marketing partnership, which named Manscaped the official lawn trimmer of UFC.
NYF Advertising Awards and Paul Marobella Launch The 2026 Season of The “State of the Biz” Podcast
New York Festivals Advertising Awards and Paul Marobella, unveil the 2026 season of the podcast series “State of the Biz” a sharp, unfiltered look at how creativity, culture, and commerce are colliding in real time. Led and hosted by Marobella, a long-time industry CEO and CMO, currently the Global Head of WPP Studio X, the series cuts through industry noise to explore disruption, hard decisions, and what it takes to build modern brands from the front lines. For 2026’s launch, Paul leads a powerhouse roster of A-list creative and leadership minds offering sharp analysis and engaging discussions on the full scope of today’s advertising landscape. Season 2026 of State of the Biz opens with Sean McBride, Chief Creative Officer of Arnold Worldwide. Catch the newest episode HERE. New episodes featuring trailblazing leaders include:
- Andrea Diquez, Global Chief Executive Officer, GUT / 2026 NYF Advertising Awards Executive Jury President
- Pete Gosselin, Chief Creative Officer, CAPE
- Colleen Shaw, EVP, Media; Senior Consultant, Omnicom
- Tyler DeAngelo, Chief Creative Officer, StrawberryFrog
- Shannon Washington, Chief Creative Officer + Partner, 11 Ounces
- Cory Nacco, Founder & Head of Brand Strategy, 11 Ounces
- Joe Lazer, Author & Chief Marketing Officer, Pepper
- Sylvain Tron, Managing Director, CYLNDR Studios ... Read More