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UK Agencies Lead Mobius Awards' Best of Show
Package Design Has Two Winners
- Wednesday, Jan. 25, 2017
United Kingdom agencies have won three Best of Show 2016 statuettes from Mobius Awards. Overall, eight entrants were selected for the top awards in seven categories; Package Design had two winners.
In Brochure/Book, Here Design, London, won for "Curiocity: In Pursuit of London," a 450-page London guidebook done for Particular Books, London. "Curiocity," which was an entry in Craft/Technique: Graphic Design, was led by Caz Hildebrand, Creative Partner; Venetia Throneycroft, Designer, and Josh Shires, Project Manager. The book captures the range of life in London and includes an original hand-drawn map in each of its 26 chapters. Artists Chris Riddell, Isabel Greenberg and Steven Appleby were the illustrators.
Arthur Steen Horne Adamson, Cheltenham, won in Direct for "The Stations-Response Pack," done in partnership with Home for Good, London. The entry in Charitable/Non-Profit Organizations was intended to increase awareness of refugee issues through a variety of images and a wristband and to draw contributions to Home for Good, London. Marksteen Adamson led the effort, with the help of Justin Brierley, Lou Dawson, Oliver Ralfe, Julia Tomlin and Prudence Bond.
JDO Brand & Design, Tunbridge Wells, was both entrant and advertiser for it Best of Show-Package Design with "JDO Launches Beau Nash." JDO’s objective was to create a custom ale brand with a bottle that displayed the design team’s knowledge of the beer sector. The agency partnered with microbrewery Moodley's in Kent to produce the Kentish ale.
Also winning Best of Show in Package Design was Bullet Inc., Tokyo, for its "KOI" sake bottle. The advertisers were Imayotsukasa Sake Brewery Co. Ltd., Niigata, Japan. The handmade design is named after Japan's most famous ornamental fish, a carp with admirable figure, markings and colors. Art direction and design was by Aya Codama. Calligrapher was Kasetsu; Project Director was Masayuki Habuki and Project Manager was Yosuke Tanaka.
The Branded Identity winner was Hornall Anderson, Seattle, Wash., USA, for "Alaska Airlines Rebrand," done for Alaska Airlines, Seattle. The rebrand made several subtle changes to the livery of Alaska Airlines aircraft and print materials, but retained the iconic Eskimo face on the planes’ vertical tail section and increased the use of color. David Bates, whose father was director of advertising and marketing at the airline in the 1970's, led the effort as Creative Director.
Unit Image, Paris, was Best of Show in Commercials for "Tom Clancy's The Division-Yesterday Trailer" done for Ubisoft, Montreuil, France. The entry category was Animation, CGI & Motion Graphics. The director team of Maxime Luere, Dominique Boidin, Remi Kozyra and Leon Berelle at Unit Image led the Post Production and Visual Special Effects. Special Credits go to Composer Mathieu Lamboley, Ultra Schmooze and Santa Julia, music editor, and Schmooze for sound design. BETC Paris was the agency for the project; RITA, Paris, was the Production Company.
The Woolshed Company’s widely publicized “The Viral Experiment” took top honors in Digital-Online. The Melbourne, Australia, company was both entrant and advertiser. Woolshed’s two-year social experiment examined the impact of viral videos through the release of fake videos that drew 205 million views across more than 180 countries. Managing Director Dave Christison helped lead the effort, which included the tagline "How much of the news can we believe?"
Leo Burnett Germany, Frankfurt, received Best of Show in Print for "Hate Going Twice," done for Fiat Professional, Turin, Italy. Leo Burnett's win came in the Craft/Technique: Photography area. The campaign promoted the load-bearing capacity of Fiat’s Ducato van in three black-and-white photo ads showing how far people will go to avoid making a second trip. Chief Creative Officer was Andreas Pauli, and Photographer was Miro Minarovich.
The 46th Mobius Awards included entries from 22 countries. Sixty-nine awards were given, including 29 First Place Mobius Award Golden Statuettes, 35 Second Place Certificates for Outstanding Creativity and five Student Awards. For more information on all winners, visit www.mobiusawards.com.