- Wednesday, May. 8, 2019
The unbridled spirit of Washington, winery 14 Hands comes alive in a new campaign created by full-service production company The New Blank for agency Copacino + Fujikado. 14 Hands’ origin is rooted in a love of horses and, as the preferred wine of the Kentucky Derby, festiveness is in it’s core. So even if you live in Denver, you can transform any get-together into an animated celebration - fascinators and unicorn masks encouraged.
Working closely with agency Copacino + Fujikado, The New Blank created the confab-to-celebration in “Chillhang” using a blend of live action comedic performance and motion graphics designed to stand out in a crowded content landscape. Connecting with audiences on broadcast and social platforms was integral to the creative concept and production approach, with over 20 deliverables in a variety of formats produced in just over two weeks.
14 Hands takes winemaking seriously - from cultivating to production, with an eye to sustainable practices. But when it comes to making an impression and enjoying wine, preciousness and pretensions are banished. From portable (and on point) wine cans, to Pinot Grigio that pairs well with music, and a smooth red blend named Hot To Trot, 14 Hands fits any mood and moment.
Client: 14 Hands
Agency: Copacino+Fujikado
ECD: Mike Hayward
ACD: Nicole Koestel
Copywriter: Caroline Henry
Social Content Creator: Sam Stuesser
Head of Production: Kelly Green
Project Manager: Kirsten Speller
Production/Animation Production: The New Blank
Director: Bobby Hougham
DP: John Jeffcoat
CD: Eric Edwards
Illustration: Eric Edwards, Lena Lee
Animation team: Eric Edwards, Lena Lee, Ben Strickland, Jethro Paler
Color: Eric Edwards
Producer: Steiner Kierce
EP: Sevrin Daniels
ECD: Bobby Hougham
Editorial: Copacino + Fujikado
Editor: Bryan Alter
Sound Dept: Hearby Sound
Sound Design/Foley/Mix: John Buroker