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    Home » Unilumin and Pixotope Partner To Bring Extended Reality Solution To The Broadcast Industry

    Unilumin and Pixotope Partner To Bring Extended Reality Solution To The Broadcast Industry

    By GrithausMonday, December 12, 2022Updated:Tuesday, May 14, 2024No Comments2503 Views
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    Unilumin and Pixotope will showcase the XR solution at the 2023 Integrated Systems Europe (ISE) Show in Barcelona from January 31st to February 3rd on Unilumin stand (3C400).

    The strategic relationship pairs best-of-breed LED technology and XR software to provide advanced XR solution in a simple-to-deploy turnkey package. Demonstration of the solution will be showcased at ISE Show 2023

    Oslo, Norway -- (SPW) --

    Unilumin, a world-class LED solution provider of high-quality LED display and lighting products, is thrilled to announce a strategic partnership with Pixotope, the leading software platform for end-to-end real-time virtual production solutions. The partnership reflects both companies’ commitment to serving the broadcast market with purpose-built XR solutions that meet the evolving needs of the industry. 

    Pixotope XR Edition streamlines and simplifies the setup and operation of XR environments, reducing bespoke engineering requirements to power advanced XR workflows. Unilumin LED volumes, which are used by Televisa Mexico, The Daily Show with Trevor Noah, NBC’s New Year’s Eve broadcast, The U.K.’s X Factor, and Sky TV’s Sport Studio among countless others, feature a high-tech small-pixel design which preserves image output quality in XR environments, optimizing viewer experience. This partnership provides an advanced XR solution in a simple-to-deploy turnkey package.

    Unilumin and Pixotope will showcase the XR solution at the 2023 Integrated Systems Europe (ISE) Show in Barcelona from January 31st to February 3rd on Unilumin stand (3C400). The showcase will include demonstrations of Pixotope XR Edition powering a two-wall Unilumin LED volume XR stage with its graphics and camera tracking capabilities. Show attendees will be able to see the benefits that Unilumin displays bring to XR workflows and environments thanks to their HD high refresh rate, wide viewing angle, fewer scanning lines & moiré, with contents on displays synchronized with the camera for reduction in lag and delay. 

    “We are thrilled to be partnering with Unilumin for ISE; they’re the defacto experts in LED volume technology and provide the vast majority of volumes being used in the M&E industry,” says Pixotope CEO Marcus Brodersen.“This partnership enables us to achieve our mutual goal of making extended reality more accessible to the broadcast market. By cross leveraging our individual expertise we’ll be able to problem-solve and optimize to make such workflows more streamlined and efficient.”

    “We look forward to welcoming our new partners to the stand at ISE in January,” says Jaelyn Li, General Manager of Unilumin Rental Industry. “Pixotope is an ideal complementary partner for Unilumin. Their XR Edition removes much of the complexity and guesswork around XR, which allows users to tap into the creative potential XR stages without needing engineering expertise or bespoke solutions. We can't wait to see our technologies come together and show ISE attendees what’s possible.”

    To book a demonstration at ISE, please contact Unilumin or Pixotope.

    About Unilumin
    Unilumin is a leading LED solution provider of high-quality LED display and lighting products. In the field of Virtual Production, Unilumin has provided products and services for various industries such as film, XR, broadcast, and commercial, and has achieved excellent effects. Adhering to the corporate mission of "Together, for a Brighter Future", Unilumin is devoted to providing cutting-edge LED products with an advanced sense of designs and one-stop solutions, aiming to contribute to the more beautiful life of mankind.

    About Pixotope
    Dedication, Determination, Trust. Pixotope is at the forefront of democratizing virtual production and empowering content creators with accessible solutions for boundary-pushing immersive storytelling.

    Having been proven on the most demanding live productions in the world, Pixotope offers media content owners and producers a reliable and sustainable Virtual Production Platform on which to build their media business.

    Pixotope uniquely allows media creators to tell stories with the visual impact of high-end featured films in combination with the connected and scalable nature of online content and the immersive and social experience of video games.

    With global 24/7 operations and a direct presence on four continents, Pixotope Technologies is on a mission to promote accessibility, ease of use, and customer success in Virtual Production for all media creators.

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    Chloe Larby
    Grithaus Agency
    Contact via email
    SPW Category:Production and Post-Production Products and Services
    Tags:LED LightingPixotopeUniluminImmersive Storytellingvirtual production



    Brave Makers & Director Sami Abdou Invites Audiences To Experience The Multi-sensory World of Mariana Velásquez For Sur La Table

    Monday, May 11, 2026
    Cookbook author, food stylist and designer Mariana Velásquez in a still image from Sur La Table's new campaign.

    An evocative new campaign created by Brave Makers for Kitchenware retailer Sur La Table celebrates noted cookbook author, food stylist and designer Mariana Velásquez with authentic style, heart, and a touch of magical realism. Aligned with the release of the Mariana Velásquez x Sur La Table collection, the central film explores Mariana’s origin story, including her Colombian roots and philosophy around food. A tastemaker who explores the juxtaposition of food, fashion and art, Mariana’s work is an edible canvas where she invites the viewer to eat with their senses. 

    “Mariana Velásquez is a creative force, a natural host, and someone whose love of cooking is so genuine it stops you in your tracks. For Sur La Table, finding a collaborator who shares our belief that cooking is an act of love and gathering is what makes life richer, and who brings that belief to life with such a distinct creative eye, that is not something you take for granted," notes Kristin Flor Perret, VP Brand Marketing, Sur La Table. 

    Directed by Sami Abdou, who also served as the editor and co-developed the concept alongside Brave Makers Founder and Executive Producer Justin Ross, the campaign includes the hero film, short-form social content, and video assets playing in Sur La Table stores across the country. 

    “Sami, Justin, and Brave Makers saw exactly what we saw in Mariana and captured it with the kind of artistry that turns a campaign into something people... Read More

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