The editor’s latest work for YouTube TV and NFL Sunday Ticket was directed by Matthijs van Heijningen of MJZ.
Never before have humans, animals, and other creatures so seamlessly integrated and so fondly interacted in the shared experience of Sunday football. YouTube TV’s new spot, “Magic Sunday,” is exactly as advertised: a fantastic blend of humor, whimsy, and sports fandom. Originated at the YouTube Creative Studio, directed by Matthijs van Heijningen of MJZ, with VFX by The Mill, and edited by Union’s Jono Griffith, the project succeeds in part because of the team’s attention to detail (like the ram fluffing the couch cushions and the jaguar eyeing the cardinal), which playfully captures the excitement of NFL Sunday Ticket.
“This one was a treat of a job,” says Griffith. “The editing involved making sure there was space and time for the animation to communicate at its best whilst deciding what would be most charming. Movie magic is a lot of fun, and it was a team effort with the guiding eye of my friend Matthijs and the experience of The Mill; the script from YouTube Creative Studio was smart and simple and had a big smile all over it, and although it was very ambitious, everyone involved aimed for the top shelf and we got it there…with the smile still intact.”
The choice of “Sunday Morning” by the Velvet Underground adds a perfect touch to the light-hearted tone of the spot.
NFL Sunday Ticket | The Magic of Sunday
Video Description
Never before have humans, animals, and other creatures so seamlessly integrated and so fondly interacted in the shared experience of Sunday football. YouTube TV's new spot, “Magic Sunday,” is exactly as advertised: a fantastic blend of humor, whimsy, and sports fandom. Originated at the YouTube Creative Studio, directed by Matthijs van Heijningen of MJZ, with VFX by The Mill, and edited by Union’s Jono Griffith, the project succeeds in part because of the team’s attention to detail (like the ram fluffing the couch cushions and the jaguar eyeing the cardinal), which playfully captures the excitement of NFL Sunday Ticket.
Video Credits
Client: YouTube TV | NFL Sunday Ticket Title: “Magic Sunday” :45 First Air Date: Aug 22, 2024 Agency: YouTube Creative Studio ECD: Christian Haas, Group Creative Lead: Becca Wadlinger, Group Creative Director: Brandon Viney, Art Director: Devin Gillespie, Copywriter: Heather Ryder, Producer: Jules Brown, Producer: Maia Van Zandt, Music Supervisor: Michael Paoletta Production: MJZ Director: Matthijs Van Heijningen, President/Executive Producer: David Zander, Senior Executive Producer: Eriks Krumins, Line Producer: Donald Taylor, Director of Photography: Adam Arkapaw Editorial: Union Editorial Editor: Jono Griffith, 2nd Editor: Joe Hughes, EP: Joe Ross, Head of Production: Dani DuHadway Spagnoli, Manager Partner: Michael Raimondi Animation: The Mill VFX: Technicolor Creative Director: Chris Knight, Creative Director: Robert Sethi, VFX Supervisor: Chris Bayol, VFX Supervisor: Fabien Frank, 2D Lead Artist: Lane Jolly, 3D Artist: Arnau Gilabert, 3D Artist: Brendon Echsner, 3D Artist: Cinzia Pegorin
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