Norton Genie, the world's leading scam detection app by Norton, a leader in Cyber Safety and part of Gen™ (NASDAQ: GEN), is now available to the general public. To shine a light on one of the most pervasive cyber threats of our time – scams – Norton has partnered with the multi-hyphenate Emmy® award winning creator Dan Levy to bring awareness to the new free app that helps people determine in real-time if a text, email or social media post is legitimate.
On January 17, the collaboration between Levy and Norton Genie went live in :60, :30 and :15 spots across Facebook, Instagram, YouTube and other digital channels, including Levy's own social channels. Created via Edelman, the work was directed by Partizan’s Ally Pankiw, and edited by Rachael Connelly of Union. The finish and mix were done at Union’s sister house, Hunter.
In the “Giveaway” :60, Levy sits poolside with a friend who excitedly shares a message she’s received indicating she’s won some fantastic prizes, she just needs to click on the link to claim them… When Dan suggests his pal “check with Genie,” it turns out the message was a scam.
In addition to the spot, Norton is sharing the announcement of Genie's launch with a robust lineup of social media activations, including the Scam Scan challenge—an interactive Instagram game where people can test their ability to recognize a scam with a simple head-nod.
Recent work edited by Connelly includes projects for Princess Cruises, Honda, and Amazon.
