New spots launch a cyber safety partnership between Levy and Genie
Norton Genie, the world's leading scam detection app by Norton, a leader in Cyber Safety and part of Gen™ (NASDAQ: GEN), is now available to the general public. To shine a light on one of the most pervasive cyber threats of our time – scams – Norton has partnered with the multi-hyphenate Emmy® award winning creator Dan Levy to bring awareness to the new free app that helps people determine in real-time if a text, email or social media post is legitimate.
On January 17, the collaboration between Levy and Norton Genie went live in :60, :30 and :15 spots across Facebook, Instagram, YouTube and other digital channels, including Levy's own social channels. Created via Edelman, the work was directed by Partizan’s Ally Pankiw, and edited by Rachael Connelly of Union. The finish and mix were done at Union’s sister house, Hunter.
In the “Giveaway” :60, Levy sits poolside with a friend who excitedly shares a message she’s received indicating she’s won some fantastic prizes, she just needs to click on the link to claim them… When Dan suggests his pal “check with Genie,” it turns out the message was a scam.
In addition to the spot, Norton is sharing the announcement of Genie's launch with a robust lineup of social media activations, including the Scam Scan challenge—an interactive Instagram game where people can test their ability to recognize a scam with a simple head-nod.
Recent work edited by Connelly includes projects for Princess Cruises, Honda, and Amazon.
media
Union Partner/Editor Marco Perez To Serve on Filmsupply Editfest Jury
Submissions are open for this year’s Filmsupply Editfest, and Union...
Whitehouse Post Proudly Adds Nick O’Neill To Editorial Roster
Continuing their tradition of cultivating noteworthy editorial talent, Whitehouse Post is proud to announce Nick...
‘The Easy Kind,’ Edited by Rodrigo Brazão of Union, Premieres at Telluride
THE EASY KIND, a narrative feature inspired by and starring Nashville singer Elizabeth Cook, premiered last weekend at the 51st Telluride Film Festival in Colorado. Written and directed by Katy...
Union’s Jono Griffith Brings Fans, Animal Kingdom, and a Giant Together For “Magic Sunday”
Never before have humans, animals, and other creatures so seamlessly integrated and so fondly interacted in the shared experience of Sunday football. YouTube TV's new spot, “Magic Sunday,” is...
Whitehouse Post Has Bolstered Its New York Roster with The Signing of Editor Vee Pinot
An industry veteran with decades of experience across many markets, Vee joins Whitehouse after 11 years at Gramercy Park Studios. She co-founded...
Light Sail VR Scales Creative Business with OpenDrives Data Management Infrastructure
OpenDrives, Inc., a leading provider of software-defined media storage workflow solutions, today announced that Light Sail VR, a pioneer specializing in immersive media storytelling has selected the Atlas storage platform to modernize and scale its creative production business. Atlas boasts superior performance, enabling customers like Light Sail VR to increase data storage and processing on the fly, accelerating creative workflows by as much as threefold. The transition to Atlas has greatly improved the team's productivity, streamlined their workflows, and optimized their data management capabilities. With features like mount management and containerization, Light Sail VR was able to effectively scale their existing storage and add resources, thus enabling them to onboard more commercial projects effectively and swiftly using various third-party tools available through OpenDrives’ containers marketplace. Light Sail VR Co-Founder and Creative Director Matthew Celia, a recognized leader in virtual reality, comments on the transformation OpenDrives has brought to its operation, "OpenDrives was our most important investment at the very outset, as the new infrastructure would set the stage for greater efficiency. The... Read More