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Universal Production Music and FirstCom Music Combine, Establish New Gold Standard in U.S. Production Music
- Thursday, Jul. 29, 2021
Combination to Enhance Client Offerings, Open New Opportunities for Artist Producers
Santa Monica, CA
Universal Publishing Production Music, the leading global production music company, today announced that two of its companies – Santa Monica-based Universal Production Music and Dallas-based FirstCom Music – are merging to create a new U.S.-based production music powerhouse, unsurpassed in services, offerings and quality of music.
The combined entity will operate as Universal Production Music and will provide clients with personalized services, taking advantage of its world-class production music library, innovative search technologies, support from top creative teams, and streamlined licensing capabilities. As part of the global Universal Production Music family, which has operations across more than 30 countries, the combination will also draw upon the resources of its parent company, Universal Music Group, the world leader in music-based entertainment.
“The marriage of these two U.S.-based production music superstars highlights Universal Production Music’s place as the industry’s finest, truly global brand,” said Michael Sammis, President of Universal Production Music. “Our newly combined U.S. team will partner with colleagues around the world to pursue new talent, develop innovative services, and use trend insights to benefit our customers’ projects. Together, they will continue to drive innovation while delivering superior music and services to our client base.”
In the U.S., Universal Production Music will operate under the leadership of Noah Rubinstein, Vice President of Sales & Marketing, and Carl Peel, Vice President of Repertoire. Rubinstein will report to Senior Vice President & General Manager George Macias; Peel will report to Senior Vice President of Global Repertoire Ken Nelson. Macias and Nelson report to Sammis.
“Combining our efforts offers clients a more expansive pool of artists, composers and producers to meet their real-time demands for compelling, new music,” said Peel. “This also creates more opportunities for our artist producers, as well as greater exposure for their music and access to more channels and client projects.”
“Current customers will continue to be supported by the same dedicated and knowledgeable account managers and search specialists whom they’ve trusted for years,” said Rubinstein. “We’ve brought the best of both worlds together and we’re now uniquely positioned to serve clients and prospective clients in every key vertical.”
Universal Production Music, a division of Universal Music Publishing Group and Universal Music Group, is one of the world’s leading production music companies. Home to an award-winning catalog spanning all genres, moods, emotions and project types, Universal Production Music creates, produces and licenses music for use in film, television, advertising, broadcast and other media.
Universal Production Music has a suite of international production music labels including Abbey Road Masters, A Remarkable Idea, Atmosphere Music, Audio Wax, Aurora, Capitol Studio Masters, Chappell, Chronic Trax, EVO, Freshworx, Front Runners, Gotham, ICON Trailer Music, In Reality, Killer Tracks, Network Music, New York Beats, Nova, OneMusic, Pedigree Cuts, SEE, Sonic Beat Records, True Stories, Velocity, Vitamin A and many more. For more information, visit: www.universalproductionmusic.com.