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    The Uprising Creative Comes Out on Top at The Experience Design and Technology Awards

    By RACONTEURUpdated:No Comments9262 Views
    The Uprising Creative won the coveted Best Use of a Single Technology (B-to-B) trophy at the Experience Design and Technology Awards for its work on the “4D Immersive Reality Budweiser Brewery Tour” at SXSW 2016.
    LOS ANGELES -- (SPW) --

    EVENTtech got the perfect buzz off of the “4D Immersive Reality Budweiser Brewery Tour” at SXSW 2016, giving The Uprising Creative the coveted Best Use of a Single Technology (B-to-B) trophy at the Experience Design and Technology Awards. The Uprising Creative was in esteemed company, winning in the category above impressive campaigns for Amazon Web Services (Partners: Opus Agency, etech) and Cisco (Partner: InVision Communications). The entire project was led by Brock Marlborough, Head of Experiential & Business Development at The Uprising Creative, who produced the event in partnership with Pro-Ject and Anheuser-Busch's amazing digital team.

    The VR Brewery Tour was a verifiable hit in Austin this spring, transporting participants to Anheuser-Busch's St. Louis facility where they were given a full synesthetic tour, allowing them to see, hear, smell – and taste – how Budweiser is made. VR goggles brought participants through the historic brick and stained glass stables that house the famous Budweiser Clydesdales and allowed them to peek at a Budweiser brew-master conducting a quality tasting. No sensorial stone was left unturned: temperatures fluctuated within the brewery, breezes shifted as participants entered and exited buildings, and even the scent of the hops was piped as part of the multisensory experience.

    Experience Design and Technology Awards

    Category: Best Use of a Single Technology (B-to-B)

    Gold Winner
    Campaign: VR Brewery Tour at the Budweiser Beer Garage
    Client: Anheuser-Busch
    Partners: Pro-Ject, The Uprising Creative

    Silver Winner
    Campaign: Cisco Live VR Experience
    Client: Cisco
    Partner: InVision Communications

    Bronze Winner
    Campaign: Agenda Central
    Client: Amazon Web Services
    Partners: Opus Agency, etech

    About EVENTtech
    The latest technologies, the newest trends, the top best practices, the biggest case studies, and the most innovative marketing agencies at the world’s only conference and exposition on using social media and technology to optimize live experiences. http://eventtech.eventmarketer.com/

    About The Uprising Creative
    An award-winning integrated content creation and production company with offices in Chicago and Los Angeles. We’re a group of uncompromising thinkers, makers, and doers; a focused team of producers, directors, branding experts, creative coders, interactive designers, and project leaders.   http://theuprisingcreative.com
     

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    SPW Category:Awards Show Announcements (News, Nominees, Winners)
    Tags:4DBudweiserEVENTtechThe Uprising CreativeSXSW



    “The Slightest Touch” Wins Best Documentary at Dublin International Film Festival Following HBO Acquisition

    Monday, March 2, 2026
    Scene from "The Slightest Touch."

    The Slightest Touch, directed by Rachel Fleit and edited by Sloane Klevin, ACE, has won Best Documentary at the Dublin International Film Festival, days after HBO Documentary Films acquired the television and streaming rights ahead of its world premiere.

    The feature documentary, which chronicles the friendship between Colin Farrell and Epidermolysis Bullosa survivor Emma Fogarty, was honored by the Dublin jury with the following statement (in part):

    “This next award is for an incredible film… One through which we as an audience came to know both protagonists in ways which would not have been possible, were it not for the unobtrusive talent of the director, who seamlessly documents a story as old as time itself… Rachel Fleit has captured the magic moments of this extraordinary friendship… What follows is an honest and at times searing portrayal of pain in all its forms and the power of humanity and humor to make lives better for all… The jury agreed that The Slightest Touch and director Rachel Fleit is the worthy winner of the documentary category of this year's Film Festival.”

    Edited by Union Editorial Partner Sloane Klevin, ACE, the film continues Fleit’s long creative partnership with the company. Union President and Managing Partner Michael Raimondi and Head of Production, TV and Film Katherine LeBlond served as Executive Producers.

    “What I cherish most about making The Slightest Touch is that it... Read More

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