- Friday, Dec. 22, 2017
This holiday season Utoka’s team of artists collaborated on the concept and production of a practical gift inspired by the young creative agency’s clean, stylized branding – but with a thoughtfully designed, disruptive presentation that breaks through the clutter.
Taking their inspiration from the boutique’s signature branding, Utöka’a artists created a hybrid concept for a set of hand-crafted coasters that share their favorite holiday recipes on the front, and the company’s bold geometric logo and brand-inspired design on the flip-side, combining both functinality and great design.
Constructed out of high-count cotton paper, the gift set is packaged in a luxurious, high-quality gift box that dons the company’s foil embossed logo.The attention to detail that Utöka’s interdisciplinary team of designers, creative directors, illustrators and fabricators’ gave to the project ensured that the give-away reflected their personal aesthetic as well as Utöka’s signature style.
“We set out to create a memorable holiday gift that’s functional and fanciful, with a visually appealing design system that had a gravitational pull,” says Liz Guymon, VP of business development. “The hand-crafted box set is both a conversation piece, as well as a showcase for Utöka's favorite family dishes.”
Utöka is a Swedish word that means ‘to expand,’ which is the core tenet of the Atlanta-based creative agency's philosophy and embodies the passion for exploration that drives its multi-disciplined team.
Client: Utöka /Atlanta
Type: Design - Concept/Production 2017 Holiday Gift Package
Creative Agency: Design/Production Company: Utöka /Atlanta
Chief Creative Officer/Creative Director: Ed Dye
Creative Director: Julie Kutler
Designer: Josh Strait
Production Artist: Randy Wilkinson
Producer/Account Executive: Sherry Artesiano
Photography (Product Shots): Ken Soons
Retouching: Jason Murphy
Print Company: Henry & Co./Atlanta
Utöka is a design-driven creative agency tailored to the needs of today’s brands and advertising agencies.The strategic concepting and production boutique is home to a diverse team of artists that are skilled at creating a wide range of integrated deliverables. From stand-alone logos, packaging, print, visual effects, multi-media installations, signage, and collateral material, to broadcast and digital campaigns - Utöka is passionate about creating expandable, innovative visual systems that strengthen the connection between a brand’s culture and its target markets.