- Wednesday, Jun. 12, 2019
Vagabond Partner/Executive Producer Gabriel Carratu ventures to Spain from his long-term base in Latin America to spearhead the opening of a new office in Barcelona and further expand the company’s reach in Europe. Carratu and Vagabond Founder/Managing Director Lorenzo Benedick have wrapped up a series of projects for the first half of 2019. The powerful duo will spend this week in New York as sponsors and attendees of this year’s AICP Conference, before Carratu re-locates to Spain.
“When we started Vagabond, our first step was to set up strategically in the key production places of Latin America: Argentina, Chile, Brazil, Colombia, Costa Rica, Peru, and Uruguay,” says Benedick. “Four years ago, we started the second step by setting up in the most important production center of Europe for production services, building a team and a new office in Barcelona.”
“This year as a part of our expansion, I decided to move to Barcelona with my family,” adds Carratu. “For a new challenge, and also to be part of the production team alongside our very experienced Producer Fernando Bofill. I want to bring all the experience developed in Latin America to make a big push and provide the best production service and commitment to our clients, not only in Barcelona, but all over Spain and Portugal. One of the great advantages and added value of Vagabond is that our clients can count on a personalized service in each and every project that we produce.”
Vagabond’s Carratu is an Executive Producer with more than 30 years in the advertising/commercial industry. He started working in Uruguay as a Camera Operator and Assistant Director, as well as directed several commercials. This gave him the experience to know all the different areas in the production process. He worked as a Producer for international productions all over Latin America, the U.S., Spain and Portugal with production companies such as Mill+, MPC, Knucklehead, Anonymous, Somesuch, Skunk, Greenpoint, Bang, Niceshirt, Stink, Quad, Caviar, Tempomedia, Passion, Moxie, Insurrection, Cadence, Blackdog, Acne, Mssngpeces and Mediamonks, among others. Part of Vagabond since 2002, Carratu has been building the entire network with his friend and Partner Lorenzo Benedick.
Vagabond has enjoyed an incredible year so far for 2019, collaborating in Spain on a series of automotive commercials, including spots for Enovate, Jeep, Renault, Kia, Bentley, Jaguar and Mercedes. The company also worked on commercials for Nike, Sporting Bet and Palace Ralph Lauren. In Latin America, Vagabond provided production services for a diversity of advertising campaigns, including commercial campaigns for Mountain Dew, Visa, HP, Club Med, Lavazza, Huawei, Avon, Facebook, Lidl and Bayer.
Vagabond is proud to be a member and sponsor of the AICP in the U.S., the APCP in Chile and Film Brazil. Vagabond has also become involved in a very important philanthropic and ecological project through the non-profit organization Amazon Watch. Amazon Watch works to preserve the Amazon rainforest, its indigenous communities and ecosystems, from the threats of deforestation and oil drilling. They operate in Brazil, Colombia, Ecuador and Peru, countries where Vagabond is present and active too.
Vagabond is a production network, formed in 2002 by Lorenzo Benedick and Gabriel Carratu, establishing a high-end quality service throughout Latin America, Spain and Portugal,
“Vagabond is your production partner across 2 continents, 5 time zones and 9 countries. Our mission is to provide impeccable services with a good dose of fun. We like to be challenged and aim to work with the most inspiring people in the industry.”
Founder/Managing Director: Lorenzo Benedick
Swiss-American Lorenzo Benedick is the Founder-Executive Producer of Vagabond Production Services. He lives with his family in New York City. With 20 years of experience servicing the industry, Lorenzo started in New York, and then set up several offices throughout Latin America and now Spain and Portugal. Lorenzo has personally overseen the production of hundreds of commercials, music videos and branded content projects servicing some of the industry’s leading production companies, collaborating with extremely high-profile Directors. Lorenzo manages the international company from New York, where he participates with the AICP. Working in close proximity to many of Vagabond’s clients gives him an extraordinary insight and understanding of the industry.
Partner/Executive Producer for Latin America and Spain: Gabriel Carratu
Italo-Uruguyan Gabriel Carratu started his industry career in 1989 as a Camera Operator in Uruguay. He then became a Director of Photography. His search for doing new things brought him to New York where he started working as an Assistant Director, shooting throughout Latin America and Europe. In 2002, along with his associate and friend Lorenzo Benedick, he decided to create a production services network in Latin America. As Vagabond's Partner and Executive Producer, Gabriel Carratu is in charge of the production in all of Latin America, Spain and Portugal. He is also fluent in Spanish, English and Portuguese. He is experienced in every department of production.