A new audio post facility has launched in New York that combines award-winning talent in audio mixing and sound design with a pedigree of one of the of the top music and sound studios in the industry. The audio post house is Vinyl Mix, and it opens as a sister shop to Yessian (www.yessian.com), the international music and sound company that’s been a fixture of the advertising, entertainment, theme park and experiential markets for years.
Leading Vinyl Mix (http://www.vinyl-mix.com/) is Managing Director/EP Marlene Bartos, who continues in her role as head of the New York office of Yessian. Heading up creative is Weston Fonger, Sound Designer/Audio Post Mixer, who will continue to create sound design for Yessian’s music projects while guiding the mix projects at Vinyl Mix locations. Backing up Bartos and Fonger are Sr. Producer Emily Smith and Audio Mixer Jarrett Farkas.
“In the ever-changing climate of New York’s post production industry, there’s a need for a company that can provide clients with a creatively driven, high-end environment where all aspects of their project's audio needs can be thoughtfully curated,” says Fonger about the Vinyl Mix launch.
The Vinyl Mix studios are housed within the Yessian offices in New York. Brian Yessian, Partner and Chief Creative Officer of the company, says the goal is to grow the Vinyl Mix brand to include outposts in Detroit, L.A. and Hamburg, Germany, where Yessian also has offices, and to pursue work that originates outside of Yessian, rather than have Vinyl Mix focus solely on internal projects.
“The presence of Vinyl Mix in New York space is part of our commitment to providing a 360-degree experience for clients,” he says. “I think it’ll help counter the perception that music houses can’t offer top-rate audio post services. Beyond that, our plan is to be totally agnostic in how we work; if an independent project comes in – and we welcome them – we won’t steer them to our music side. And for those clients that are working with us on music, we can offer audio post as part of an attractive, one-stop package.”
Fonger says there are creative motivations behind Vinyl Mix as well, coming from his perspective as a sound designer working for a leading music house. “For a number of years I've been fortunate to judge the AICP Show’s Sound Design category, so I've seen many projects with otherwise brilliant sound design suffer from a bad mix,” he observes. “At Vinyl Mix, we’ll offer an integrated solution: sound design, with a thoughtful approach to detail, coupled with a great mix that highlights every sonic nuance.”
Vinyl Mix offers a full range of audio recording and post services, Fonger notes, including mobile and on-site recording solutions. Among the projects the studio has worked on since openings its doors are spots for Lincoln via Hudson Rouge, Oreo via The Martin Agency and Volvo via Townhouse. It’s also handled several projects for The Brooklyn Brothers, including mixing spots for Remy Martin and a series of ads and web shorts for Optimum.
In addition to its advertising credits, Vinyl Mix’s work can be heard on the studio’s mixes are heard on music videos and films for Taylor Swift, Beyoncé and Coldplay via a collaboration with the director Jonas Åkerlund, as well as on short and feature length films with acclaimed animator Bill Plympton and educational videos for TEDEd, the educational arm of the TED Conferences.
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Rockin’ New Toronto Anthem “Party In The 6ix” Now Available For Placements Across All Media
Famed Toronto Musician/Guitarist/Songwriter Blaine Walker has just made available for licensing a new song called "Party In The 6ix," which celebrates his beloved home town of Toronto’s sports teams and famous landmarks. In addition, the Music Video of this song has also just been released. Walker calls the high-energy song, “Not just a civic anthem— but a powerful tune consciously written as a Cultural Anthem designed to celebrate everything I love about my city. Especially our sports teams. When the Raptors won the 2019 NBA Championships, or when Toronto FC won the 2017 MLS Championship, or the recent Grey Cup win by the Argos, I realized no song existed that was tailor-made for these unique moments being celebrated by Torontonians. So, I decided to write one. My homage to Toronto is meant to unite everyone that lives here, and I can envision the day when this song is used to attract tourism to Toronto, as well. Walker is currently seeking to secure an overall Music Library deal for his entire catalogue, which, in addition to “Party In The 6ix” also includes an additional eight rock songs he composed for his popular Toronto band, Hollywood Sins. The titles of these songs are: “24/7,” “Rock Like F***,” “Dirty Girl,” “Enough Of You,” “Gotta Keep Runnin’,” “Pretty Little Psycho,” “Snake Eyes” and “Sick N’ Twisted.” To hear these songs, please CLICK HERE Walker is hoping for media placements for his powerful tunes within feature films, trailers, TV shows, commercials and/or videogames. The title of Walker’s newest song incorporates the phrase, “the 6ix,” a term first coined by Toronto’s biggest global pop superstar, Drake. Walker’s song also... Read More