Creative studio Carbon has announced two senior promotions, reinforcing its commitment to agility, innovation, and creative excellence across its global studios.

Matthew McManus has been promoted to Managing Director of Carbon, taking on a global leadership role across all offices. In New York, Lauren DeFelice steps into the role of Executive Producer, returning to her home market after leading production in Chicago.

McManus brings a bold vision for innovation and a sharper, more agile operating model. In his expanded role, he will lead Carbon’s evolution globally, accelerating strategy, aligning teams, and shaping a more connected, responsive studio. His approach balances new frictionless ways of working with a continued commitment to high-end creative craft, supported by Carbon’s move to cloud-based production, which has increased efficiency, strengthened collaboration across offices, and elevated creative output.

In New York, DeFelice’s promotion marks a pivotal shift from execution to leadership. A native New Yorker, she returns energized to build on Carbon’s momentum: strengthening client relationships, expanding the roster, and empowering teams to deliver standout work. Her experience across multiple offices gives her a unique, holistic perspective on the business and culture.

“These promotions mark an important step... Read More