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    From Visualizing Perfume To What He’s Learned In 23 Tweets: Matt Checkowski Is Featured Speaker at ScentWorld and PromaxBDA’s The Conference 2014.

    By HYPEUpdated:No Comments3234 Views
    Matt Checkowski, The D4D
    NEW YORK -- (SPW) --

    Matt Checkowski, founder and creative director of the branded content company, The Department of the 4th Dimension (The D4D), will present at two conferences on Thursday, June 12: ScentWorld and PromaxBDA’s The Conference, both held in NYC. Matt Checkowski is an award winning storyteller and designer working at the intersection of narrative, technology and experiential media.

    At ScentWorld (http://www.scentworldevents.com), the world’s largest scent and sensory marketing conference, Checkowski engages in a panel presentation about the power of multi-sensory experiences in marketing. Checkowski is known for developing the first pop-up scent museum The Sensorium: Lucid Dreams from the Sensory World, an interactive, multimedia experience designed to explore the emotions and instincts behind scent for Sephora and Firmenich. Go behind the scenes on the creation of The Sensorium here: http://thed4d.com/#/c/4

    At PromaxBDA’s The Conference, Checkowski will present Dreams, Lies, and True Stories: What I've Learned As l Wander Through Media – My Speech In 23 Tweets. Increasingly we create in spaces where the old rules don't apply, where there are no playbooks. In the conference session, Checkowski faces the challenge head on, in a presentation about insights he’s acquired along the way, all in 23 tweets. The Conference 2014 is where the world’s most innovative creatives, marketers, strategists, and designers gather to give unprecedented insights about entertainment marketing. http://promaxbda.org

    Matt’s diverse body of work spans traditional and emerging media, from directing the feature film Lies & Alibis, to creating the dream sequences in Steven Spielberg’s Minority Report, live digital content for l’Opera de Monte-Carlo and branded documentary work featuring renowned artists, artisans and scientists. For more on Matt and The D4D, please visit www.thed4d.com @TheD4D @checkwowski 

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    SPW Category:Conventions, Conferences, Summits News
    Tags:Experience DesignConferencesContentBranded Content



    The Darnell Works Agency Releases Issue 5 of The Shot Chart: “Transitions”

    Tuesday, August 11, 2026
    Image courtesy of The Darnell Works Agency.

    Continuing its daily quest for greatness, award-winning strategic communications consultancy The Darnell Works Agency (DWA) today announced the release of Issue 5 of The Shot Chart (The Best of Universal Positive), the agency’s quintessential zine highlighting its most historic, fascinating, and impactful collaborations. The new edition, titled “Transitions,” examines the evolving relationship between human-driven creative mastery and emerging AI-augmented tools reshaping the global creative industry. For more than three decades, DWA principal Roger Darnell has been helping to shape remarkable stories for bold business leaders and their partners. His Key Skill Set, consisting of Account Management, Customer Service, Planning, Writing, Media Relations, Measurement, and Reporting, remains the backbone of the agency’s results – and the throughline of The Shot Chart. “Working for other maverick media firms and my own agency for three decades, I have consistently helped shape-up amazingly impactful business stories,” Darnell said. “This particular moment marks a shift: decades of pre-AI creative instincts are meeting tools that extend them in fascinating ways. While my expertise was forged in a pre-AI world, I am increasingly working in one that is augmented. This issue of The Shot Chart explores what carries forward, and what is changing.” Issue 5 creatively features current DWA clients Cutters Studios, Fivestone Studios, and Hyperquake, alongside scores of global creative visionaries the agency has collaborated with since its launch in Los Angeles in 2000. The release of “Transitions” also reflects DWA’s ongoing experimentation with emerging AI technologies, innovations that are increasingly influencing the agency’s core niche of the... Read More

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