Facebook Twitter Instagram LinkedIn RSS
    Facebook Twitter Instagram LinkedIn RSS
    SHOOTonline SHOOTonline SHOOTonline
    Register
    • Home
    • News
      • MySHOOT
      • Articles | Series
        • Best work
        • Chat Room
        • Director Profiles
        • Features
        • News Briefs
        • “The Road To Emmy”
        • “The Road To Oscar”
        • Top Spot
        • Top Ten Music Charts
        • Top Ten VFX Charts
      • Columns | Departments
        • Earwitness
        • Hot Locations
        • Legalease
        • People on the Move
        • POV (Perspective)
        • Rep Reports
        • Short Takes
        • Spot.com.mentary
        • Street Talk
        • Tool Box
        • Flashback
      • Screenwork
        • MySHOOT
        • Most Recent
        • Featured
        • Top Spot of the Week
        • Best Work You May Never See
        • New Directors Showcase
      • SPW Publicity News
        • SPW Release
        • SPW Videos
        • SPW Categories
        • Event Calendar
        • About SPW
      • Subscribe
    • Screenwork
      • Attend NDS2024
      • MySHOOT
      • Most Recent
      • Most Viewed
      • New Directors Showcase
      • Best work
      • Top spots
    • Trending
    • NDS2024
      • NDS Web Reel & Honorees
      • Become NDS Sponsor
      • ENTER WORK
      • ATTEND
    • PROMOTE
      • ADVERTISE
        • ALL AD OPTIONS
        • SITE BANNERS
        • NEWSLETTERS
        • MAGAZINE
        • CUSTOM E-BLASTS
      • FYC
        • ACADEMY | GUILDS
        • EMMY SEASON
        • CUSTOM E-BLASTS
      • NDS SPONSORSHIP
    • Contact
    • Subscribe
      • Digital ePubs Only
      • PDF Back Issues
      • Log In
      • Register
    SHOOTonline SHOOTonline SHOOTonline
    Home » Walmart, AMC Theatres, and NBCUniversal Team-Up for Community Effort

    Walmart, AMC Theatres, and NBCUniversal Team-Up for Community Effort

    By SPWThursday, May 27, 2021Updated:Tuesday, May 21, 2024No Comments2932 Views
    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email
    "Sky Blossom" is an inspiring film on today’s students taking care of family with disabilities across America.

    "Sky Blossom," the year's most wide-reaching documentary feature release brings together Latino, Black, Native, Asian, and White families; An uplifting family Academy Award® Qualifying film on children taking care of family with disabilities

    NEW YORK -- (SPW) --

    Award-winning MSNBC journalist Richard Lui makes his directorial debut with the groundbreaking documentary, Sky Blossom​: Diaries Of The Next Greatest Generation – an inspirational family film on children caring for veterans with disabilities. The not-for-profit film represents over a million dollars in in-kind and pro bono work to raise awareness of the country's millions of military caregivers.

    With community support from the companies of Comcast NBCUniversal, Walmart, AMC Theatres, and Deluxe, this not-for-profit film represents one of the most comprehensive documentary releases for 2021 yet. Kicking off in May, this includes:

    • Available to own on DVD and digital (May 25) via major retailers nationwide from Universal Pictures Home Entertainment
    • Theatrical Screenings in 50 States (7:00p local time May 26) Presented by community partners NBCUniversal/AMC Theatres/Deluxe. All events will follow facility, local, state, and federal health protocols, which vary but will include mandatory mask wearing, gathering and physical distancing requirements.)
    • MSNBC Broadcast (May 29 @ 9pET)

    "This is a salute to a tough year that has challenged so many communities and this film brings all of us together in a way that will give an inspirational cry," says Craig Robinson, Executive Vice President, Chief Diversity Officer, NBCUniversal. "To have this far reaching launch with so many great partners speaks to the uniqueness of this film, and our company's support of our intersectional communities. As Richard Lui's directorial debut with producers Hailey Lee, Alex Lo, and Donald Young, we are glad to present AAPI filmmakers this Asian Pacific American Heritage Month."

    SKY BLOSSOM is the film salute to the frontline heroes who care for loved ones, particularly during the challenges of the recent pandemic. The not-for-profit film is a raw, uplifting window into the lives of 24.5 million children and millennials who step forward as caregiving heroes.

    The film focuses on five young protagonists from Latino, Black, Asian, Native, and White American communities, living in every region of America — the Midwest, South, East, West, and Pacific Islands. Honored in over 30 film festivals, SKY BLOSSOM celebrates May's Military Caregivers Month, Mental Health Awareness Month, and Mother's Day Month.

    While many are not even in college yet, these young caregivers stay at home to care for family members with tough medical conditions, doing things often seen only in hospitals. They are cheerleaders, part-time workers, and college students — but they also live double lives, quietly growing up as America's next greatest generation.


    Source: Asian American Journalists Association on Vimeo

    A 'Top Documentary Feature Contender' – Variety
    "This has been a four-year journey with donations and in-kind work from groups small and large, and from people with large and small pockets," said director Lui. "The story of these young care heroes helping family with disabilities inspires, much like the people who volunteered their hearts and minds to make this documentary, as most come from the communities the documentary features."

    Walmart, amongst the film's sponsors, will be distributing the film's DVD in nearly 5,000 locations nationwide. "We are glad to be part of this consortium to bring this important story of caregivers to the country," says John Furner, President and CEO of Walmart U.S. "Some of our associates are going home every day to care for a veteran. And whether someone is caring for a sibling, a spouse, a parent or a grandparent, we want to say, 'Thank you.'"

    Executive Producer Montel Williams said, "The communities represented in this invigorating film are from different regions, ages, ethnicities, military branches, and backgrounds. It's a much needed message in today's environment that we are all different, but also very similar in amazing ways that make America stronger, not weaker." 

    "This is a beautifully crafted film about five extraordinary families. Their bravery, self-sacrifice, devotion and love are an inspiration. There are more heroes per square inch in Sky Blossom than there were in Saving Private Ryan," said Executive Producer Hyde Pierce.

    Shot in the cinema verité style of documentary filmmaker, SKY BLOSSOM follows children across five families caring for veterans, from every region of the nation:

    • The Allen Family – a family with Native American ancestry from McMinnville, Tennessee. Chaz, the father, is an Army veteran and a double amputee with a fused arm. Daughters, Deryn, age 16, and Ryann, age 13, along with wife Jessica, share caregiving responsibilities.
    • The Alvarado Family – a Latino American family from Long Beach, California. Brian is a Marine veteran who worked in the burn pits and now lives with throat cancer and skin auto-immune disease. His caregivers are daughter Rhianna, age 12, and his wife, Rocio.
    • The Grier Family – an African American multi-generational family from Wexford, Pennsylvania.  Grandfather Rob Sr. is an Air Force veteran with a fused spine and both knees injured. His caregivers are granddaughter Camille, age 16, and eldest son, Rob Jr.
    • The Kapanui Family – a Native Hawaiian family from Waimea, Hawaii. Grandfather Bobby Nawai is an Army veteran with Alzheimer's and dementia. His caregivers are grandchildren Kamaile, age 23, and Kaleo, age 18.
    • The Ploof Family – a White European American family in Howell, Michigan. The father, Bill, is a Navy veteran amputee with diabetes, who suffered several strokes. His caregivers are daughters, Jenna, age 22, and Abbey, age 13.

    SKY BLOSSOM is presented by Title Sponsors AARP, Alzheimer's Association, EMD Serono, Seniorlink, and Wallace H. Coulter Foundation. And in cooperation with the Elizabeth Dole Foundation. Learn more at: www.skyblossom.com.

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2022-11-26)
    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)
    Tags:Richard LuiSKY BLOSSOMdocumentary filmmakersNBCUniversalDocumentary



    Brave Makers & Director Sami Abdou Invites Audiences To Experience The Multi-sensory World of Mariana Velásquez For Sur La Table

    Monday, May 11, 2026
    Cookbook author, food stylist and designer Mariana Velásquez in a still image from Sur La Table's new campaign.

    An evocative new campaign created by Brave Makers for Kitchenware retailer Sur La Table celebrates noted cookbook author, food stylist and designer Mariana Velásquez with authentic style, heart, and a touch of magical realism. Aligned with the release of the Mariana Velásquez x Sur La Table collection, the central film explores Mariana’s origin story, including her Colombian roots and philosophy around food. A tastemaker who explores the juxtaposition of food, fashion and art, Mariana’s work is an edible canvas where she invites the viewer to eat with their senses. 

    “Mariana Velásquez is a creative force, a natural host, and someone whose love of cooking is so genuine it stops you in your tracks. For Sur La Table, finding a collaborator who shares our belief that cooking is an act of love and gathering is what makes life richer, and who brings that belief to life with such a distinct creative eye, that is not something you take for granted," notes Kristin Flor Perret, VP Brand Marketing, Sur La Table. 

    Directed by Sami Abdou, who also served as the editor and co-developed the concept alongside Brave Makers Founder and Executive Producer Justin Ross, the campaign includes the hero film, short-form social content, and video assets playing in Sur La Table stores across the country. 

    “Sami, Justin, and Brave Makers saw exactly what we saw in Mariana and captured it with the kind of artistry that turns a campaign into something people... Read More

    No More Posts Found

    MySHOOT Profiles

    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email

    Previous ArticleProducer Spotlight Courtesy of Universal Studios Florida Production Group: Wayne Morris
    Next Article How To Make A Successful Commercial With The Client Making All the Creative Decisions.
    SPW
    • Website

    Add A Comment
    What's Hot

    Directing and Lensing “Lord of the Flies”

    Friday, May 15, 2026

    “Three Words” From Publicis Conseil For AXA Wins Best of Show At 2026 One Show

    Friday, May 15, 2026

    Review: Writer-Director Aleshea Harris’ “Is God Is”

    Friday, May 15, 2026
    Shoot Screenwork

    Rady Children’s Health, SMALL NY, Director Benjamin Nicolas “Dare To Dream”

    Friday, May 15, 2026

    At a time when many families are navigating uncertainty, Rady Children’s Health (Rady Children’s) is…

    Top Spot of the Week: VCCP, Director Stefanie Soho Take Us “Under The Bed” For Disney+

    Thursday, May 14, 2026

    Ad Council and R/GA Focus On “What Makes Us Human” In Latest Addition To “Love Has No Labels” Campaign

    Wednesday, May 13, 2026

    Turo Helps People Adapt To Life, Not Get Locked Into Their Cars

    Tuesday, May 12, 2026

    The Trusted Source For News, Information, Industry Trends, New ScreenWork, and The People Behind the Work in Film, TV, Commercial, Entertainment Production & Post Since 1960.

    Today's Date: Fri May 26 2023
    Facebook Twitter Instagram LinkedIn RSS
    More Info
    • Overview
    • Upcoming in SHOOT Magazine
    • Advertise
    • Privacy Policy
    • SHOOT Copyright Notice
    • SPW Copyright Notice
    • Spam Policy
    • Terms of Service (TOS)
    • FAQ
    STAY CURRENT

    SUBSCRIBE TO SHOOT EPUBS

    © 1990-2021 DCA Business Media LLC. All rights reserved. SHOOT and SHOOTonline are registered trademarks of DCA Business Media LLC.
    • Home
    • Trending Now

    Type above and press Enter to search. Press Esc to cancel.

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.