Seattle-based branded content studio Workhouse Creative today announced the signing of director Cali Bondad to its index of directors for exclusive U.S. commercial representation. Upon signing, Bondad’s talents were immediately put to use directing and editing on a substantial Workhouse Creative production for Georgia Power that will be released in the new year.
“Workhouse Creative really stood out to me because of its breadth of content and alliance of active, driven directors,” said Bondad. “I knew from the first phone call that this was a special team of people and I wanted to be a part of it.”
Previously as a director/editor at Mekanism’s production arm Sister, Bondad worked on a range of content including broadcast commercials, music videos, and films. Her most recent project includes an upcoming White House PSA for the “It’s On Us” campaign and has directed and edited live-action content for brands including The North Face, Muscle Milk, Ralph Lauren, Ben & Jerry’s, and Nordstrom Rack.
“Cali has an inherent storytelling ability that has derived from her experience as an editor,” said Keith Rivers, founder and director of Workhouse Creative. “She's a gritty storyteller with an unconsciously optimistic frame of mind, which makes her a perfect fit for Workhouse Creative. We're excited to include her onto our roster.”
Her work has been praised for its sense of framing and rhythm, and Bondad’s 2016 short documentary “Our Voices Are Rarely Heard” was recognized for a number of accolades including Editor's Pick for both The Atlantic and Slate Magazine, Vimeo Staff Pick, second place in the Humanitarian Film Festival, and was eventually displayed at the International Committee of the Red Cross Convention in Geneva.
About Workhouse Creative
Workhouse Creative is a branded content studio that works with agencies and brand partners to conceptualize, produce, and finish compelling content. Working with major brands including Microsoft, Ford, McDonald’s, Intel, Mazda and Google — Workhouse Creative’s accomplished roster of directors and creative talent are adept in helping brands authentically tell their story.
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