Bacon & Eggs Creative, a creative shop known for witty, bold and memorable work has created an outrageous farm-to-table world for BuzzBallz, the leading “ready-to-drink cocktail” brand beloved for its brightly colored, ornament-shaped packaging and delicious beverages.
In the summer campaign, Star of Abbott Elementary Zack Fox quits his job to run BuzzBallz Land, the satirical cocktail-producing farmland where BuzzBallz naturally grow. As the charismatic caretaker of a vibrant orchard of cocktails, Fox reveals the secrets behind the brand’s unique flavors, including Chili Mango, Lotta Colada and Strawberry Rita.
“At BuzzBallz, the goal isn’t just about creating drinks, it’s about creating experiences that connect with it dedicated fan base,” explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. “With BuzzBallz land, we really wanted to push the satire and cheekiness of the brand. Partnering with Zack Fox brought the perfect combo of quirky humor and present culture that BuzzBallz fans love.”
Launched in 2009, BuzzBallz now leads the ready-to-drink market through its innovative approach combining convenience with quality, with each cocktail encased in eye-catching, portable packaging, delivering exceptional taste.
Tia Wines, Director of Marketing at BuzzBallz, says the campaign arrives when the ready-to-drink cocktail market is witnessing unprecedented growth. “As BuzzBallz continues to grow, we remain fiercely dedicated to maintaining our commitment to fun and whimsy,” says Wines. “And that’s exactly what this campaign brings to the fore.”
Set to air nationwide, beginning August 1st, the campaign includes three :30 spots that will be featured across streaming platforms and social media channels.
About Bacon & Eggs
Founded in 2018 and based in Los Angeles, Bacon & Eggs creates witty, disruptive, not-bleh advertising that drives growth. With an innovative creative + production model, Bacon and Eggs efficiently creates standout campaigns that convert viewers to customers for brands like Imperfect Foods, Manscaped, and Windmill Air. Learn more at baconandeggscreative.com.
About BuzzBallz/Southern Champion
Founded in 2009 and based in Carrollton, Texas, BuzzBallz is rated the #1 ready-to-drink cocktail segment in the U.S. Acquired by global spirits company Sazerac (Fireball, Buffalo Trace) in May2024, BuzzBallz’ ready-to-drink cocktails are sold globally in liquor and convenience stores, along with casinos, arenas and airlines. Learn more at buzzballz.com.
BuzzBallz
Video Description
In the summer campaign, Star of Abbott Elementary Zack Fox quits his job to run BuzzBallz Land, the satirical cocktail-producing farmland where BuzzBallz naturally grow. As the charismatic caretaker of a vibrant orchard of cocktails, Fox reveals the secrets behind the brand's unique flavors, including Chili Mango, Lotta Colada and Strawberry Rita.
Video Credits
Brand: BuzzBallz Chief Executive Officer - Merrilee Kick, Director of Marketing - Tia Wines, Brand & PR Copywriter - Brady Bouldin, Creative Brand Manager - Isabelle Csiszar, Digital & Social Media Marketing Manager - Kyndall Meyer Agency: Bacon and Eggs Creative Chief Creative Officer - Kia Zomorrodi, Creative Director - Connor Sullivan, Executive Producer - Alyssa, Dersahagian, Copywriter - Kia Zomorrodi, Connor Sullivan, Tory Stanton Production: Bacon and Eggs Creative Director - Tom Morris, Direct of Photography - Brooks Ludwick, Production Company Producers - Kia Zomorrodi, Connor Sulliva, Alyssa Dersahagian; Production Manager- Justin Hill, Production Design - Rose Westerman, Art Director - Josef Maxwell and Maxwell Mahan, 1st Assistant Director: RJ Collins, Gaffer: Steven Lundgren, Wardrobe: Erica Rodriguez, Location Sound: Pierre Labelle Post Production: Zwick Post Head of Post Production - Jared Kaplan Color - Loren James VFX - Josef Maxwell Composer: Matias Peigari Rap Beat Producer: Jonty Patz
Stephen Arnold Music Collaborates With WETA to Create a Memorable and Adaptable Sonic Brand
WETA Arts, the award-winning, magazine-style arts and culture series returns for its 10th season on the PBS flagship station with an elegant new sound. The latest collaboration between WETA, PBS’s Washington DC-based flagship station, and Stephen Arnold Music (SAM), the new music package reflects the show’s insightful take on DC’s diverse art scene in an understated and memorable way. “It’s a unique sound,” says WETA creative director Dylan Wilbur. “There’s a lovely calmness to it that perfectly complements the show’s new art deco visual look. I first listened to SAM’s demo while driving in my car. I hit play and instantly fell in love. I thought, wow, that’s beautiful.” WETA Arts is also the first show to leverage WETA’s first ever sonic branding. Created by SAM, the world leader in sonic branding, last year, the classically inspired signature sound is designed to give WETA a unified, instantly recognizable audio identity across each of its sub-brands and all touch points, broadcast and digital. It can be heard in different stylistic and mood treatments in promos, IDs, teasers and other marketing media for WETA PBS, WETA UK, WETA PBS Kids, WETA World, WETA Metro, and WETA Classical. “The sonic branding evokes our values: trust, intelligence, quality and enrichment,” observes Wilbur. “WETA is different from commercial broadcasters in that many of our viewers are also supporters. We wanted to convey the pride of ownership they feel for the station.” WETA’s sonic branding is also integrated into Signal in the Static, a longform spot celebrating the station’s historic leadership in news, documentary and educational programming. Airing in prime time through the fall political season, the spot features clips from... Read More