As digital media consumption continues to grow, advertising dollars are following fast. According to the newly released “IAB Internet Advertising…
Browsing: Industry Research
The "Global Animation, VFX & Video Games Industry: Strategies, Trends & Opportunities (2022-2026)" report has been added to ResearchAndMarkets.com's offering. Global consumers are displaying…
Adolescent Content, the female and Black-founded Gen Z advertising agency, creative consultancy and content studio dedicated to creating equitable opportunity…
The Virtual Production Glossary launches as part of an industry-wide effort to establish common vocabulary across professionals working in virtual production. The…
Nielsen (NYSE: NLSN), a long time leader in streaming content and ad measurement, announced that it is bringing its streaming solutions…
Wunderman Thompson Intelligence announces "Into the Metaverse" – a unique global report which serves as a playbook for brands and agencies,…
Moviebook, a leading AI-powered intelligent video production infrastructure and service provider, has launched its self-developed Automatic Digital Twin (ADT) engine,…
The global entertainment & media (E&M) industry has regained its momentum, with revenues outpacing the economy as a whole. The…
When circumstances change rapidly due to upheaval and uncertainty from events such as the COVID-19 pandemic, social unrest driven by…
According to IAB's U.S. Podcast Advertising Revenue Study, prepared by PwC (PricewaterhouseCoopers) and released at the IAB 2021 Podcast Upfront,…
AgencySource.tv, The online Producers Database just added more Agency Producers and Creative Directors to their USA listings. Production Companies and…
Sound Lounge, the artist-owned and operated NYC audio post production studio, has launched a survey to the advertising community. The…
The following interview with Location Manager/Scout Stacey McGillis was conducted by the Universal Studios Florida Production Group (USFPG). Born in…
LEWIS, the global marketing agency, today launched its annual Global Marketing Engagement Index™. The study reinforces the clear link between integrated digital…
The third annual Future of Video: OTT, Pay TV, and Digital Media, hosted virtually by Parks Associates on December 14-16, features Verizon Media,…
IPV, experts in intelligent video content management for more than 20 years, have just released their industry report, The Future…
iSpot.tv, the always-on TV ad measurement and attribution company, today announced the release of its latest report — Streaming Service Ads…
IPV, experts in intelligent video content management for more than 20 years, have just released the report, The Future of…
A month ago, the Center for Disease Control and Prevention’s Deputy News Media Branch Chief Benjamin Haynes issued his COVID-19…
The need for social distancing and sheltering in home during the COVID-19 pandemic could accelerate the adoption of cloud gaming…
The global entertainment market in 2019 topped $100 billion USD for the first time ever, reaching $101 billion, according to…
The WARC Media 100, the ultimate independent benchmark celebrating the best media ideas from across the marketing industry, is now…
In a new report, Claritas and Market Enginuity illustrate how marketers can solve one of the key challenges of podcast…
Privacy and brand safety in a programmatic world, a slowdown in social media growth and the advertising potential provided by…
For the first time, half of all TV episodes were helmed by women or directors of color, the Directors Guild…
WARC, the international marketing intelligence service, has found that US advertisers are spending more on online display formats – chiefly…
