Building on its groundbreaking qualitative studies in Europe with new insights from leading U.S.-based marketing leaders, creative technology company Splash…
Browsing: Industry Research
A new study shows surprising growth in longer television ad formats. Conducted by Southern California-based research firm, DRMetrix, the study finds…
U.S. digital advertising revenues reached a landmark high of $28.4 billion in the first quarter of 2019. This is the…
The computer graphics market saw rapid growth from 2013 to 2016 and has continued to wobble up since. Growth has slowed…
WARC, the global marketing intelligence service, has found that advertising revenues among key social and messaging companies rose 26.2% year-on-year…
Online Schools Report has released their ranking of the Best Online Bachelor's Degrees in Animation. OSR, the new student resource…
A study conducted as part of a School of Communication research course at Emerson College assessed the predictive value of…
WARC, the international marketing intelligence service, has found that podcasts could account for 4.5% of global audio advertising spend in…
At the start of 2019, creative technology company Splash Worldwide and project partner CoLab Media Consulting launched an in-depth study…
Gunn Report, the global index of creative, effective and media excellence in advertising, and a sub-brand of WARC, is being…
The trend toward in-housing will continue but at a global level looks less significant than recent US data has suggested,…
Black Panther or BlacKkKlansman could take home a Golden Globe on Sunday, but they are also signs that 2018 delivered some much-needed change…
Linear TV, inclusive of real time and catch up viewing, remains by far the top medium for global display advertising…
Bospar, the boutique PR firm that puts tech companies on the map, announced today the results of its Holiday Media…
Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide,…
The Interactive Advertising Bureau (IAB) today, at NewFronts West, released “Ad Receptivity and the Ad-Supported OTT Video Viewer,” an in-depth study…
Interbrand has announced Apple, Google, and Amazon are the three most valuable brands in its 2018 Best Global Brands report, with luxury and retail…
The honorees of the AICP Show: The Art & Technique of the American Commercial and the AICP Next Awards will…
Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid…
The 2018 Digital Storage for Media and Entertainment Report, from Coughlin Associates, provides 254 pages of in-depth analysis of the…
From the largest studio tent poles to the smallest indie films, diversity among feature film directors remained low in 2017,…
The growth of subscription OTT services has been driving the changing trends in the Pay-TV landscape. OTT video services have…
WARC, the international authority on advertising and media effectiveness, has released the results of the 2018 WARC 100, an annual…
Librarian of Congress Carla Hayden announced the 2017 selections to the National Film Registry of the Library of Congress. Selected…
Ethnic and gender diversity among episodic television directors continued to increase this past season, the Directors Guild of America reported…
WARC, the international authority on advertising and media effectiveness, has released its first Global Ad Trends Report digesting the latest…
