The lightning-quick pace of innovation in digital video ad platforms and tools has resulted in divergent technologies and systems that…
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To set the stage for greater innovation and creativity in online advertising, the Interactive Advertising Bureau (IAB) today announced the…
Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, announced that it has entered…
Email has revolutionized interpersonal communication in both business and private settings and marketers increasingly seek effective means for using email…
BUZZMEDIA, the largest publisher of pop culture sites on the Internet, today announced the launch of BUZZMEDIA Talent Services. The…
Visible World, a leading provider of targeted television advertising solutions, and Tumri, Inc., the leader in dynamic display ads, today…
Adobe Systems Incorporated (Nasdaq:ADBE) today unveiled Adobe® Flash® Player 10.1 software for smartphones, smartbooks, netbooks, PCs and other Internet-connected devices,…
Autodesk, Inc. (Nasdaq:ADSK) has announced that Montreal-based game developer Artificial Mind & Movement (A2M) relied on several Autodesk software applications…
Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today announced that Tom Brennan,…
Long form video is forecasted to be the driving factor in the growth of digital video advertising over the next…
Today at the IAB MIXX Conference and Expo, Adobe Systems Incorporated (Nasdaq:ADBE) announced the availability of Adobe® Flash® Platform Services…
Two premier web sites catering to the consumer market in the infomercial products niche were recently sold to a private…
Advertisers using innovative digital branding vehicles co-developed with Clear Channel Radio are enjoying significantly increased levels of consumer engagement, the…
Paramount Digital Entertainment today announced Mountain Dew as a collaborator on “Circle of 8,” an original interactive thriller produced by…
With barely enough time to “flush away” the afterglow of the national success of runpee (http://www.runpee.com/), which advises moviegoers when…
Under Armour (NYSE:UA) and Icontent have co-produced a unique new two-spot campaign called “Back :02 Practice“. “Back :02 Practice” is…
Just when America truly needs a hero, two network television comedy marketing executives have come to the rescue. Working on…
In a webinar presentation to leading global media and technology companies, Strategy Analytics’ digital media analyst, Martin Olausson, predicted that…
A five-second pre-roll combined with a ten-second lower 1/3 ad unit takes top prize as both the most effective and…
YouTube™ today announced a collaboration with the Sundance Institute and American Honda to showcase in-depth, behind-the-scenes footage of the Sundance…
Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today announced that it has…
Google TV Ads and Visible World, two leading providers of targeted television advertising, today announced that they have formed a…
Online media company blip.tv today announced expanded distribution capabilities, new partnerships to monetize and track advertising and viewership across its…
Digitalsmiths, the innovative multi-screen media analysis, operations and publishing technology provider, today unveiled VideoSense(R)® 2.0, a new product that applies…
The advent of social media and its rapid adoption has created a seismic shift in the relationship between marketers and…
To an Internet user, a click is a simple action. Accurately counting those clicks, however, is a complex operational task.…
