According to Flavor’s Executive Creative Director Brian McCauley, from various concepts presented, the choice was made to illustrate the entirety of our universal human story in three chapters: Before, during, and after humanity. “Ultimately,” he explained, “we were all really excited about capturing the creative process as told through a journey through the cosmic landscape. It’s a bit of a surreal exploration, in a distinct visual style.”
Credits
Project Name: Complete Show Packages for 2024’s The AICP Show, The AICP Post Awards, and The AICP Next Awards Main Tools: Maxon Cinema 4D, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Adobe InDesign Debut Dates: June 5 & 6, 2024, at the Museum of Modern Art Design/Production/Finishing Company: Flavor Managing Director: Neal Cohen Executive Producer: Kate Smith Producer: Brittany Maddock Executive Creative Director: Brian McCauley Associate Creative Directors: Brad Backofen, Colby Capes Senior Art Director: Mack Neaton Motion Designers: Adam Kohr, Dean Mosier, Marly Koven, Matt Trudell, Nicole Pappas Finish Artists: Ryan Esboldt, Justin Laurel Editorial Company: Cutters Executive Producer: Heather Richardson Producer: Brittany Maddock Assistant Editor: Leah Fishwick Sound Design, Music, & Mix Company: Another Country Executive Producer: Louise Rider Creative Director, Composer/Sound Designer: Joe Philips Mixer: Logan Vines Audio Assistant: Nora Strickstein Managing Director: Tim Konn Producer: Josh Hunnicutt
Editorial Board Provides Creative Post For Tecovas “True West”
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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