Animation/design studio leftchannel perfectly captures the holiday spirit in a new :60 promo for ABC-TV’s daytime cooking/lifestyle show The Chew. Seamlessly blending live action, still photography, CG animation and motion graphics, the piece follows the cast through a breathtaking holiday thrill ride through this culinary wonderland being prepared around them.
“This was a collaborative effort between ABC and us,” Alberto Scirocco, leftchannel’s Creative Director says. “They came to us with a rollercoaster ride idea that incorporated photos of the cast. We took that concept and ran with it. We wanted to make this something that would stand out from traditional holiday TV fare, emphasizing character animation and a CG world that felt both unique and familiar.”
Client: ABC
Project: “Enjoy The Ride,” 60-sec promo for The Chew
Design: Leftchannel
Agency: ABC Daytime
Writer/Producer: Paedor Stirling
Creative Director: Scott Tucker
Design/Art Director: Kevin Anderson
VP Marketing Creative Daytime: Valerie McMichael
Music/Sound Design: Circa Music; ABC
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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