Venice-based production company Rodeo Show have snagged the lauded 2017 Epica Bronze Award in the Luxury & Premium Brands category for their critically-acclaimed Abercrombie & Fitch® campaign “This Is the TIme.” Rodeo Show directing duo Him & Her teamed with Abercrombie & Fitch on the bold :60 work, out of The Richards Group, Dallas, TX. This is the production company’s first Epica Award.
The directing team spearheaded the 125-year old fashion brand’s new 21st-century direction, all while showcasing its roots of adventurous spirit and exploration. The campaign spot is part of Abercrombie and Fitch’s ‘This it the Time’ 2017 holiday campaign. The spot peers into the window of time in a young person’s life where freedom and spontaneity take the rein and allow them to indulge in special moments and mistakes along their personal road to self-discovery.
Him & Her have built a noteworthy directorial career, helming spots for such brands as Hershey, Bank of America, Homemade Brand Ice Cream and more.
See all Epica Award winners HERE.
SPW CreditsAdvertiser: Abercrombie & Fitch
Ad Agency: The Richards Group Dallas
Producer: Sheri Cartwright
Creative Director(s): David Canright / Lynda Hodge
Copywriter: David Canright
Art Director: Lynda Hodge
Photographer: Starr Whitesides
Production Company: Rodeo Show Venice
Film Director(s): Him & Her
Executive Producer: Raphael Leopold
Line Producer: John Gomez
Managing Director: Hani Selim
Post Prod Company: charlieuniformtango
Editor: Jack Waldrip
Visual EFX: charlieuniformtango
Colorist: Mark Gethin
Music and Sound Design: Human
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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