Jason Lucas of bicoastal Union has edited comedy spots for directors like Frank Todaro (Honda/RPA), Jeff Bitsack (Build.com/Vitro), and Nick & Charles (Amazon/XCM). At the same time, he has performed standup comedy on the regular at the famed Comedy Store. These two worlds come together in his latest project, ANY ASSHOLE, the short film directing debut of longtime standup Jay Larson. Produced by Tim Case and heralding Larson’s arrival as a spot director in the Supply & Demand lineup, ANY ASSHOLE stars Larson alongside Joel McHale, Kumail Nanjiani, Blake Griffin, Hannibal Buress, Neal Brennan, Johnny Knoxville, Sarah Tiana, and Helen Hong, as he tries to find out if he has what it takes to direct commercials.
Credits"Any Asshole" Written & Directed by Jay Larson Produced by Tim Case A Supply & Demand Production Executive Producer: Charleen Manca Executive Producer: Matt Zion:Basile Line Producer: Aaron Weber Starring: Neal Brennan Joel McHale Kumail Nanjiani Blake Griffin Hannibal Buress Sarah Tiana Johnny Knoxville Helen Hong Jay Larson Presenting: Marilee Frazier Michael Wolfe Charles Jones Carl DeGregorio Director of Photography: Andrew Huebscher 1st AD: Tony Slakey Editorial: Union LA Post-Production Executive Producer: Michael Raimondi Post Producers: Logan Aries and Dani DuHadway Spagnoli Editor: Jason Lucas Associate Producer: Connor Renusch Production Supervisor: Brooke Elliot Production Assistant: Hannah Cordy Production Assistant: William Sheldon Set Dresser: Evelyn Jimenez Art Department Shopper: Daniel Oregel Art Department Production Assistant: Jose Lopez Camera Utility: Kathryn D. Santore Camera Production Assistant: Wade Ferrari Gaffer: David Sheetz Key Grip: Ant Boyd Grip: Robert Libbee Grip: Tyler O’Reilly Best Boy: Mark Armenta Sound Mixers: Taylor Tosh & Kamal Humphrey Wardrobe Stylist: Emily Chandler Make-Up: Amanda Bourne Make-Up: Prell Charusanti Hair Stylist: Morgan Ferrando VFX Hair & Make:Up: Cale Thomas Stunt Coordinator: Ray Lykins Stuntman: Tyler Peterbaugh Music by Daniel Raijman Color: Royal Muster Colorist: Gregory Reese Executive Producer: Thatcher Peterson Titles: Office of Development and Design
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More