The new generation of western culture has a style all its own. Looking to reflect the changing face of this rising community, Ariat teamed with creative partner John McNeil Studio (JMS), developing a strategy to position their new Hilo casual footwear as an alternative to the traditional western boot. The “Western Born, Island Worn” campaign explores a different side of western wear.
SPW Credits
Client: Ariat | Campaign: Ariat Hilo | Spot Title: “Western Born. Island Worn.”
Agency: John McNeil Studio | Founder + CEO: John McNeil, Executive Creative Director: Gerald Lewis, Creative Director: Matt Phelan, Executive Producer: Katy Hallowell, Assistant Producer: Jacob Acueza, Photographer: Jonathan Loomis, Program Manager: Alexa Schneier
Prod Co: The Annex | Director: Gerald Lewis, DOP: Zach Sky, Executive Producer: Katy Hallowell, Editor: Josh Blackman, Colorist: Josh Blackman
Music & Sound: Swell Music & Sound
ScreenWork Categories:Commercial
Editorial Board Provides Creative Post For Tecovas “True West”
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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