Gentleman Scholar: "Audi Q3 in :03 was a dream project for our studio as we had such a wide, open brief to work with from the get-go. Not only were we given free rein to tap into a plethora of different design styles, but we also got to experiment with fun composition and playful lighting and animation. Throw in the Q3’s technical prowess and sophisticated contours for inspiration, it's easy to see how this came together so flawlessly!
"The inherently mixed media vibe of the campaign plays out so nicely on social media as it keeps everything fresh and unexpected. Honestly, if you asked us which one was our favorite, we’d find it hard to answer! We love the whole collection and hope you do too!"
SPW Credits
Campaign Name: Audi "Q3 in 03" Campaign Lengths: 12 x :03
Client: Audi of America
Agency: M/H VCCP Executive Creative Director: Joel Kaplan Associate Creative Director: Allen Yu Senior Copywriter: Jesse Wilks Senior Art Director: Gerardo Agbuya Producer: Alison Beck Strategist: Ben Thomas Account Supervisor: Mikaela Kearns
Design & Animation: Gentleman Scholar Creative Director: Will Johnson Managing Director: Jo Arghiris Executive Producer: Kirsten Noll Head of Production: Tyler Locke Associate Creative Director: Macauley Johnson Lead Designer: Madison Ellis Senior Producer: Bridgette Spalding Designers: Jina Kwon, Tomo Beddie, Will Burkhart, Sam Button, Liam Elias, Madison Kelly, Vin Kim, Jeremy Ramirez, David Rowley 2D Animators: Gretel Cummings, Madison Kelly, Sam Button 3D Generalists: Tomo Beddie, Will Burkhart, Thomas Choi, Liam Elias, Wu Hyun Lew, Jeffery JIP Jeong, Anthony Maiuri, David Rowley
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More