A new Aveeno Kids cross-media campaign entitled “Kids Can” has recently debuted from full-service advertising agency Doner. With three :15 spots (“Dad,” “Mom,” and “Curly Hair”) and numerous shorter versions, the spots were helmed by the directing team of The Barkers, with animation, VFX, and finishing support from one-stop cross-media production company Sarofsky.
Deftly using the Aveeno’s original Care Crew animated characters featured across the Aveeno Kids product line, these storylines pair Mika the Racoon, Sage the Elephant, Romer the Horse, and Lucky the Llama with vibrant children using the products themselves, and achieving other can-do moments.
SPW CreditsAveeno Kids “Kids Can” Launch Campaign
Spot Titles: “Kids Can: Dad,” “Kids Can: Mom,” “Kids Can: Curly Hair”
Running Times: 3 x 15 with shorter/custom versions for social media
Client: Aveeno
Brand Manager, US Baby Care: Ese Awoniyi
Associate Brand Manager, US Baby Care: Ilyssa Harbatkin
Ad Agency: Doner
EVP Executive Creative Director: Karen Cathel
Associate Creative Directors: Matt Reising, Ana Da Silva Figueira, Andres Justo
VP Brand Leader: Heather Jenkins
Executive Producer: Autumn Hines
Senior Project Manager: Christina Feuerstein
Production: By The Barkers
Directors: The Barkers
Executive Producer: Rick Rosemeyer
Production Services: Goodgate Films
Executive Producer: Philip Bolus
Line Producer: Paz Zedán
Production Manager: Rocío Ríos
Director of Photography: Serguei Saldivar
Production Designer: Jorge Vujo
Production Coordinator: Carolina Arochi
First AD: Israel Rincón
Editorial/Design/Animation/Finishing Company: Sarofsky
Executive Creative Director: Erin Sarofsky
Managing Director/Executive Producer: Steven Anderson
Senior Producer: Joel Signer
Supervising Editor: Tom Pastorelle
Editor: Cassandra Tyler
Assistant Editor: Henry Smalstig
Animators: James Wignall, Eric Larson, Dave Kiehl
Flame Artist: Cory Davis
Color Company: Cathel Color
Colorist: John Cathel
Audio Company: Lime Audio
Mixer: Loren Silber
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More