Appearing immediately after the film’s final scene fades to black, viewers see a debris-laden surface where the first titles appear – “Directed by Anthony and Joe Russo” – strongly lit from five angles with spotlights. In this initial frame, even the stones and other objects cast long, dramatic shadows. But in the subtlest of poignant design surprises, when the second title appears for screenwriters Christopher Markus and Stephen McFeely, anyone paying attention will notice that the shadows cast by the words have taken on a life of their own, assuming forms that are easily recognized by fans of Marvel and Captain America. The highly creative, artful techniques employed to pull off these visual feats over nearly two minutes is a perfect testament to Sarofsky’s own superpowers.
Main Tools: Cinema 4D software suite for 3D; Adobe After Effects for animation; The Foundry's Nuke for final compositing and Autodesk’s Smoke for previewing and 4K finishing.
Client: Marvel Studios
Production Company: Sarofsky
Lead Creative: Erin Sarofsky
Executive Producer: Steven Anderson
Senior Producer: Erik Crary
Main Title Designer: John Filipkowski
Visual Effects Supervisor: Matthew Crnich
Editor: Michael Burke
Smoke Artist: Cory Davis
Jr. Smoke Artist: Michael Barry
CG Artists: Brent Austin, Chris Beers, Duarte Elvas, Nick Hopkins, Jon Jamison, Alex Kline, Michael Kislovsky, Zach Landua, Anthony Morrelle, Drew Parks, Andrew Popplestone, Dan Tiffany, Tnaya Witmer
Music: Henry Jackman
Editorial Board Provides Creative Post For Tecovas “True West”
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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