STORY's Blair Hayes has directed a new spot for Cavit that beautifully evokes the authenticorigins of America's best-selling Italian wine. Conceived by Agency 212, New York, the ad shows a group of young Italians enjoying wine in the environs of a picturesque country estate. The voiceover describes "what matters" when choosing a wine, including where it comes from and how it's grown, ending with the tagline, "when quality matters." There is a clever interplay between the elements that contribute to quality winemaking, and to great moments in life.

SPW Credits

Client: Cavit/Palm Bay International; Agency: Agency 212, New York; Mike Rovner, Creative Director/Copywriter; Tracy Brennan, Executive Creative Director; Walt Mitze, Producer; Kristina Tucker-Executive Vice President, Account Management; Production: STORY. Blair Hayes, Director/Cameraman; Mark Androw and Cliff Grant, Executive Producers; Editorial: Beast. Jai Shukla, Editor.

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