China Central Television International (CCTV) entrusted the sound of the rebrand for their five international channels to Stephen Arnold Music (www.stephenarnoldmusic.com), which created a range of compelling new themes for CCTV English, French (African), Spanish, Russian and Arabic.
Stephen Arnold Music was tasked with creating a sonic brand and comprehensive music package that would be shared between the five CCTV International Channels, all while taking into account the individual channel regions, cultures, and target audiences.
“We were involved in a top-to-bottom rebrand of one of the largest global news organizations anywhere: The music we made is being heard on channels that reach billions – not millions – of homes worldwide,” says Chad Cook, Vice President, Creative, for Stephen Arnold Music.
SPW CreditsClient: CCTV International
Project: Network Rebrand (Foreign Language Channels)
Agency: Flint Skallen, Munich, Germany
Music/Sonic Branding: Stephen Arnold Music, Dallas, TX
President: Stephen Arnold, Vice President, Creative: Chad Cook
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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