Academy Award® nominee, Jeffrey Karoff, recently partnered with Commonwealth//McCann to create a holiday campaign for Chevrolet featuring not actors, but real employees. “The focus of the creative was warmth and sincerity, so the challenge for us was to help these real people to feel relaxed enough for that to happen naturally,” says Karoff.
SPW Credits
Client: Chevrolet. Agency: Commonwealth//McCann: Gary Pascoe, Chief Creative Officer, North America; Matt Canzano, EVP, Deputy Global Chief Creative Officer; Dan Marvin, Creative Director; Dave Muller, Associate Creative Director; Stuart Moutrie, Senior Producer; Chris Balicki, SVP, Managing Director; Julie Daniels, Account Director.
Production: Jeffrey Karoff, Director; Anghel Decca, DP.
Editorial Board Provides Creative Post For Tecovas “True West”
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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