Creative multicultural production company The Cortez Brothers, in partnership with agencies Weber Shandwick and Axis, has produced a new campaign to promote California's enrollment in the Affordable Care Act. Titled “I’m In/Tengo Un Plan,” the bilingual campaign (English/Spanish) consists of 12 on-air spots (6 x English spots / 6 x Spanish spots) – the first of which debuted during the Oscars telecast. The campaign is also reaching Californians via billboards, transit ads, print media, web and social media. To view the entire campaign go here: http://bit.ly/1hCKH7r
SPW Credits
Client: Covered California
Colleen Stevens, Michael Brennan
Agency: Weber Shandwick
Co-Lead: Matt Robson Account Director: Marta Alonzo Account Supervisor: Elsa Caceres Chief Creative Officer: Josh Rose Executive Creative Director: John Avery Executive Creative Director: Peter Sanchez Creative Director/Copywriter: German Libenson Creative Director/Copywriter: Marisa Esteban Associate Creative Director: Kim Beylin Copywriter: Matt Shevin Senior Art Director: Juan Benitez Art Director: Marco Vides Senior Broadcast Producer: Nick Miller Broadcast Producer: Mariana Mucci
Production Company: The Cortez Brothers
Director/DP: Joe Murray Producer: Dolly Tarazon-Billinger Executive Producer: Ed Rivero
Editorial Company: Stitch Editorial
Editor: David Checel Assistant Editor: Adam Wood Senior Producer: Chris Girard Executive Producer: Juliet Batter Online/Finish Artist: Mitch Gardiner
Music Company: HUM Music
Composer: Jimmy Haun Creative Director: Scott Glenn Executive Producer: Debbi Landon Producer: Chanel Scott
Editorial Board Provides Creative Post For Tecovas “True West”
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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