A new CoverGirl spot created via GREY and edited by Eric Argiro of Union is set to air during the closing ceremonies of the Sochi 2014 Winter Olympics on NBC February 23. The message is that “Girls Can” – and it’s backed up by a host of notable ladies including Queen Latifah, Pink, Sofia Vergara, Katy Perry, Ellen Degeneres along with rising stars Janelle Monae and Becky G.

SPW Credits

Client: P & G Brand: CoverGirl Title: "Girls Can" First Airdates: web - 2/21/2014; broadcast - 2/23/2014 Agency: GREY ECD: Alice Ericsson AD: Natsuko Bosaka CW: Anne Stesney Producer: Keira Rosenthal Assistant Producer: Alex Desantis Print Producer: Jen Pugliese Directors: Johan Renck (Queen Latifah, Becky G, Pink, Sofia Vergara & Janelle Monae) Solve Sundsbo (Katy Perry) Tom Munroe (Ellen Degeneres & Natalee Wiebe) Post Production: Union Editorial Editor: Eric Argiro Assistant Editor: Nellie Phillips Motion Graphics: Chris Bialkowski Executive Producer: Caryn Maclean Producer: Susan Motamed

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