STORY director Laurie Rubin captures the holiday spirit through place settings in a beautifully crafted pair of ads for Crate & Barrel and New York agency Huge. Each 15-second spot presents a sequence of tabletops lavishly adorned with holiday plates, silverware, cups and accessories, with each tableau meticulously arranged to suggest the tastes and personalities of different people. Themed “Holiday Table” and “Holiday Party,” respectively, the spots are set to indie singer Stacey Marcus’ upbeat version of The Most Wonderful Time of the Year.
SPW Credits
Client: Crate & Barrel.
Phyllis Aragaki, VP/Creative; Suzy Cirulis, VP/Marketing; Lis Foley, Director/Marketing; Jeanette Mitchell, Senior Marketing Manager; John Johanson, Director of Merchandizing for Direct Marketing; Karen Gaebe, Creative Director; Sonna Spiegel, Creative Director; Dana Littlefield, Senior Producer/Crate & Barrel Marketing Studio; Karhryn Norris, Producer/Crate & Barrel Marketing Studio.
Agency: Huge.
Holly Mason, VP/Client Services; Mary Lee, Engagement Director; Dorothy Austin Art Director; Julian Tippins Copywriter; Steven Garcia, Integrated Project Manager; Chris Detoy, Senior Producer.
Production: STORY.
Laurie Rubin, Director; Mark Androw and Cliff Grant, Executive Producers; Mary Langenfeld, Head of Production; Melody Hinkley, Proudcer.
Editorial Board Provides Creative Post For Tecovas “True West”
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
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